Mumbai: Alkem Generics-owned antacid brand Omee has launched a new campaign featuring Bollywood actors Johnny Lever and Rajpal Yadav. The brand’s latest campaign #SabkoPataHaiOmee aims to make India laugh as well as create awareness about the brand’s antacid solution for all acidity problems.

Conceptualised by Hats On Advertising, the campaign features Johnny Lever and Rajpal Yadav in their trademark comic avatars, highlighting their acidity woes with the tagline that says - ‘Acidity Ho Toh Omee Lo.' The campaign is available across the platforms such as television, print, and social media.

Sharing the experience of working on the campaign, veteran comedian Johnny Lever said, “Once again joining hands with Alkem Laboratories for the new Omee project was really fun!”

“It was double dhamaal to work on the #SabkoPataHai Omee campaign and share screen with Mr. Johnny Lever,” added comedian Rajpal Yadav.

"Omee is Alkem's iconic brand, so we wanted to create an interesting campaign that connects with the audience and create a brand recall,” said Alkem Laboratories president - marketing and sales Mukesh Tiwary on the launch of the campaign. “We are confident that this new Omee commercial and new Jodi of Johnny Lever & Rajpal Yadav will be well-received by the audience, and we look forward to welcoming new consumers to our brand through this.”

Talking about the campaign, Hats On Advertising managing director Prakash Goplani said, “When was the last time you came across a humorous campaign? Hence, it was the best time to rope in Johnny Lever & Rajpal Yadav together on screen once again to give our audiences the laugh they deserve!"