MAM

OLX.in unveils new campaign created by Saatchi & Saatchi

MUMBAI: Online classifieds site Olx.in has rolled out a new television campaign with a focus on its Real Estate vertical.

Conceptualised by Saatchi & Saatchi, this creative lays emphasis on the significant usage of the Real Estate category on OLX.in for getting a house or rented apartment.

It showcases the underlying value proposition - "A perfect match is available on OLX, be it a buyer looking for a dream home or a seller wanting maximum return and response from a particular type of buyer only". It is implied through the tagline "Wahi Milega Jo Mann Mein Hai, Sirf OLX.in Pe".

Saatchi & Saatchi CCO Ramanuj Shastry said, "I love the insight that "You’ll find the perfect match on OLX" In today‘s world, sales promises are looked at with skepticism. What you see is what you don‘t get. Real estate is probably the most glaring example of that. And it‘s quite a delight to find exactly what you‘ve been promised. The ad dramatises this singular advantage of OLX in a humorous and entertaining manner"

OLX India CEO AmarjitBatra stated, "Individuals are now using the internet to rent, sell or purchase property directly without involving middlemen. Taking this insight, we aim at creating awareness for OLX.in as the most significant marketplace for Real Estate oriented transactions. This ad convincingly urges users to try out Real Estate category on OLX.in to which ensures the most desired requirements of Real Estate dealings be it finding a dream home, a desired lodger or a perfect landlord."

Taking cue from this insight, the ad features a couple that enters a house with their kid. The man opens the gate and exclaims "Wahi Gate!" After taking a few steps within the house, the boy notices a swing in the garden area and utters "Wahi Jhoola!" This is followed by the appearance of an old Bengali couple standing at the railing of the balcony. Seeing the younger couple with their kid entering their home, they are ecstatic, "Wahi ek bachhe wala couple". The younger couple thereafter notice striking similarities to what they have always desired in their home and what they see in this house. Upon introducing himself to the old couple by mentioning "Myself Arindam Chatterjee", the old man seems delighted and expresses pleasure to his wife on getting a "Bengali" couple they were seeking as tenants. However, the man is still apprehensive and he asks the old man "Magar Kiraya?", and the old man happily reverts, "Wahi Pachhis Hazaar" which is mutually agreeable to both the families. The ad concludes with a male voiceover saying "Wahi milega jo mann mein hai sirf OLX.in par".

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/school.jpg?itok=jG762E_f
School app Notebook launches “Jeb main Classroom” campaign

MUMBAI: Notebook, which is India’s fast-growing after school app, is an initiative born out of the responsibility to encourage the process of learning and goes beyond being a digital product.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/William%20Grant%20%26%20Sons.jpg?itok=cUqc3l36
Havas Creative India wins integrated communication mandate for William Grant & Sons

MUMBAI:  Havas Creative has started the year with a bang by winning the integrated communication mandate for William Grant & Sons, following a rigorous multi-agency pitch in December.  The agency will be handling the entire India portfolio business, which includes reputed brands like...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/boat.jpg?itok=PlbBHaNr
boAt audio ropes in Indian cricketer Shreyas Iyer as brand ambassador

MUMBAI: boAt - a leading audio brand that reflects the amalgamation of music, fashion and action sports has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign 'Sound of the Champions'.   Iyer has established himself as the backbone of India’s limited overs...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/shrenik.jpg?itok=uEwXcxL7
White Rivers Media wins digital marketing mandate for Times Network’s English entertainment channels

MUMBAI: White Rivers Media, an independent,  full-service digital creative agency founded in 2012, is now the social media and digital marketing partner for Times Network’s English entertainment channels. As per the requisites of the mandate, White Rivers Media will curate social, creative and...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/uber.jpg?itok=M803U92u
Zomato acquires Uber India’s food delivery business

MUMBAI: Online food delivery app Zomato has acquired Uber’s food delivery business, Uber Eats, in India in an all-stock deal. According to media reports, the acquisition was carried out at a value of $350 million ( Rs 2,485 crore). Moreover, Uber has got almost 10 per cent stake in Zomato. Post...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/barbeque.jpg?itok=W2cMTBzE
Barbeque Nation launches customer loyalty program, ‘Happiness Club’

MUMBAI: Barbeque Nation, India’s leading casual dining restaurant chain, has announced the launch of its customer loyalty program, ‘Happiness Club’, on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/network.jpg?itok=LIznLbdA
Network18 & Diago India launch #Thankyoupolice campaign

MUMBAI: Diageo India and Network18 acknowledged the contribution of the Mumbai Traffic Police with the ‘#ThankYouPolice’ campaign as part of the ‘Road Safety Week’ for working tirelessly towards the safety of the citizens, better traffic management and keeping law and order in check.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tik.jpg?itok=eWYgZ41g
Paytm Insider & Qyuki digital media host 'Epic Fam Jam 2020'

Paytm Insider & Qyuki hosted 'Epic Fam Jam', India's biggest fan festival with popular Instagrammers and Tik Tok creators at JioWorld Garden, BKC, Mumbai. The one-of-a-kind event was aimed at bringing together India’s biggest internet sensations in one place for the first time in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tai.jpg?itok=xvqxt83a
WATConsult launches #TrulyYou campaign for Wacoal India

WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories