MAM

OLX.in says 'Every Mother Counts' to mark Mothers' Day

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/09/social%20media_1.jpg?itok=3Qn7SOH5

NEW DELHI: As Mothers‘ Day approaches, online trading site OLX.in has initiated a social campaign called "Every Mother Counts" across the key markets of Delhi, Mumbai, Bengaluru and Kolkata.

Designed by Value 360 Communications the campaign aims to bring smiles on the faces of thousands of impoverished mothers in India.

In a bid to be seen as a socially responsible business outfit, OLX.in wants to encourage its users to donate goods enabling underprivileged kids of India to celebrate Mother‘s Day with their mothers.

The campaign has been integrated using marketing communication tools like radio, live media, print, social media and public relations to create awareness on the inception of the social campaign. OLX.in has also partnered with coffee shop chain Cafe Coffee Day and Future Group‘s retail chain Big Bazaar to set in motion the gift collection process.

A separate URL called "Every Mother Counts" has been created to activate the campaign online. People can either register themselves on the page to donate products or express interest to donate by sending a simple text on the number which is specific for the city.

Apart from this, people can insert donation leaflets in drop boxes which are placed across CCD and Big Bazaar outlets in the four cities. OLX representatives would be collecting these gifts from the patrons preferred location/ home in order to make this process more simple for the people. Once the gifts are collected, the final culmination of the activity i.e. the distribution of the gifts to the mothers will be conducted from 6 May to 12 May.

OLX CEO Amarjit Batra said, "Being a leader in the online classifieds space, OLX.in acts as an influencer and provokes every individual to share a human aspect. We want every kid to believe that his / her mom is a ‘super mom‘ and let mothers experience the joy of being a mom by gifting them products which they would cherish forever. We further plan to come up with some more unique initiatives to strengthen the mother - kid relation in the lower strata of society."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/info.jpg?itok=aN48RP7h
74% of respondents will continue to make purchases via contactless mode: MasterCard report

NEW DELHI: As communities begin to slowly reopen, business owners and the consumers they serve are entering unknown territory, navigating the new normal, living with precautions. During these times, contactless and other forms of digital payments have emerged as the healthiest way of making...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/happy.jpg?itok=MgBSg26k
Brands join moment marketing with Janmashtami creatives

NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord Krishna’s birthday aka Janmashtami.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/lo.jpg?itok=IzbnFGb-
Indigo Consulting Wins L'oreal Paris digital mandate

NEW DELHI: L’Oreal Paris, awards Indigo Consulting, Publicis Groupe’s digital marketing and business transformation company, with its complete digital marketing mandate. The account was won following a multi-agency pitch. As a part of the mandate, Indigo Consulting will drive key agendas for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/mee.jpg?itok=NLhOPQSc
Mee Mee celebrates World Breastfeeding Week 2020

Mee Mee, a baby care brand under the group of Me N Moms retail stores, is driving the communication through their campaign. This year, their central campaign, #FromOneMotherToAnother, brings to the forefront emotional and thought-provoking insights to draw the audience’s attention and create...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/vivek-vishal.jpg?itok=tOxjd_D3
DDB Mudra Group wins IMC mandate for MMTC-PAMP

NEW DELHI: DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top refiner of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/amazon.jpg?itok=bzRLEb7I
Amazon Sellers India tells ‘Itna aasan Hai’ with latest campaign

NEW DELHI: Amazon India launches its seller driven campaign ‘Itna Aasan hai’. This three-ad campaign is conceptualised with the intent to communicate to existing and prospective sellers who are not on the platform, how easy and simple it is to sell on Amazon.  Conceptualised by  Ogilvy, the ‘Itna...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/mad.jpg?itok=k_2vsMfI
Madarth announces 5 new client wins amidst the COVID lockdown

Madarth, a fast emerging branding, advertising, design, and digital boutique agency based out of Chennai, has onboarded five new clients from diverse sectors, ranging from F&B to digital payments to health and wellness. Sree Annapoorna Foods, PhonePe, Puli-mark-Shikakai, Musli Power, and...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/dv.jpg?itok=rvuufTlx
Faber-Castell sees 300% hike in downloads of painting patterns and drawing tutorials during the lockdown

NEW DELHI: The Coronavirus pandemic with all of its challenges has changed societal structures around the world. Fears and concerns about personal and familial health, as well as the long-term economic outlook, are a massive mental burden on millions of people. Since the beginning of this “new...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/hst.jpg?itok=_Jx_ZOaf
eBikeGO ropes in cricketer Harbhajan Singh as its brand ambassador

NEW DELHI: AI and IoT powered electric mobility start-up eBikeGO has roped in Indian cricketer Harbhajan Singh as its brand ambassador. With this association and the recently announced government’s new EV policy, the company is aiming to build mass appeal, positive voice and widespread adoption for...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required