MAM

OLX releases its new TVC ‘Badi Badi Baatein’

NEW DELHI: Riding on the success of the ‘Bech De’ proposition, OLX.in has released a new TV commercial with a blend of humour and ever green pati- patni nokjhonk.

Revolving around the theme of ‘badi badi baatein’, this concept is based on the insight that mid-life crisis makes most men buy expensive toys like SLRs, guitars and super bikes to boost their faltering self-image. The wives are always conscious of this transition. They are tolerant yet aware of the waste of money as stuff is bought with much interest but never used. The underlying message that comes out through this communications is to show the similarity between OLX.in and this kind of big talk- they both come free of cost.

The ad has been conceptualized by the well renowned creative agency Saatchi & Saatchi.

The campaign has also been extended on radio with the same theme of ‘badi badi baatein’ being utilized to inform listeners to let go of the products after they have served their time on the shelf as adornments. The witty creatives on radio are very interesting interactions between various people and would be easily related to by most people.

The new TV commercial is set among multiple married middle aged couples of India where a wife is taunting her husband for not living up to his tall claims of learning to play the guitar, lose weight, or use his expensive digital SLR camera. Not ready to accept defeat, the husband plays along by promising to keep his word.

The intrinsic good humour that is typical of OLX ads continues through this ad as well. OLX‘s last two campaigns have received a phenomenal response in establishing the site’s identity and making it popular across India. The new creative is a step further to cement the idea of making every person use OLX.in as for selling their personal products which have been bought but not used much.

OLX India country head Amarjit Batra explains the need to veer to a new idea with this commercial. He says, “We have retained the core value proposition of highlighting those personal goods that we have a tendency to hoard at home in spite of them not being used. The new communication subtly encourages the viewers to sell their products through our site while stressing on the no cost factor common to your ‘badi badi baatein’ and putting an ad on OLX.in.” He further adds, “I’m really excited with the jingle used in the creative. The O P Nayyar-esque sound of it will definitely get women humming it to their husbands.”

Tapping on the Indian family backdrop with this ad again, Saatchi & Saatchi NCD Ramanuj Shastry said, “We deliberately wanted to continue with the typical Indian household setting this time by showing a wife bickering with her husband. We have found that such grounded characters are easily relatable and hence there was no need to get out of the domestic scenario. It is common to find couples engage in playful banter of this nature each trying to gain the upper hand. The idea is to in a subtle manner make OLX.in the first name that comes to your mind when you wish to sell something you do not need lying around the house.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/pizza.jpg?itok=jbDtrSfj
Pizza Hut launches its first ad

MUMBAI: In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold & fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious range of pizzas.  Conceptualized by Creativeland Asia, the new TVCs have one of India’s most popular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/fujifilm.jpg?itok=JrXeQLqO
Fujifilm India launches ‘Never Stop’ Campaign

Mumbai: Fujifilm India Private Limited, a pioneer in imaging technologies has announced the launch of its latest brand campaign for its globally proclaimed “Never Stop” in India. The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/santoor.jpg?itok=MWVnaKsy
Santoor launches ‘Pocket Perfumes’ exclusively for West Bengal

MUMBAI: Santoor, India’s one of the leading Soap Brand has announced the launch of Santoor Deo Pocket Perfumes exclusively for West Bengal. The compact pocket-sized perfumes provide consumers floral fragrance-on-the-go. Packed with fresh floral fragrance,Santoor Pocket perfumes aim to lift one’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/PVR.jpg?itok=oy_Baxvs
How PVR is revolutionizing community movie-viewing in India

India is often the land of contradictions. For everything that is true about India, its opposite is also equally true. It’s no wonder then that despite producing the highest number of movies in the world, India’s screen density remains one of the lowest in the world. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/children.jpg?itok=sUNmo7yJ
How brands are leveraging Children’s Day for moment marketing

MUMBAI: Gone are the days when marketing only used to target adults with disposable income. Now-a-days, kids are an important constituent of marketing eco-system for brands, as they understand that kids can influence a lot of buying decisions of their parents. It’s no wonder then that 14 November...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/groupm.jpg?itok=iKZpsJ5_
GroupM India rejigs top management

MUMBAI: GroupM India, the media investment group of WPP, has appointed Sidharth Parashar as President - Investments and Pricing, GroupM India and Ashwin Padmanabhan as President – Partnerships and Trading, GroupM India. As part of this elevation, both Sidharth and Ashwin will join the GroupM...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/sbi.jpg?itok=ysejtQWI
This Children’s Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha

MUMBAI: The celebration of Children's Day in India dates back to 1956. Children are regarded as the ‘future of the country’ and this day is celebrated to increase awareness of their rights, care and education. This Children’s Day, SBI Life Insurance along with Muskan Foundation support the cause of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata2.jpg?itok=UIrMADx7
Tata Motors announces 'India Ki Doosri Diwali' campaign

Extending the festive cheer, Tata Motors announced the launch of its new ‘India ki Doosri Diwali’ campaign, to celebrate the success of its SCV range. Under this offer, for every Tata Motors SCV and Pickup (PU) vehicle bought during the month, the buyer will receive an assured gift through a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata.jpg?itok=O3rdkUc4
Dentsu Impact bags digital mandate for Tea Brands of Tata Global Beverages India

Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories