MAM

OLX releases its new TVC ‘Badi Badi Baatein’

NEW DELHI: Riding on the success of the ‘Bech De’ proposition, OLX.in has released a new TV commercial with a blend of humour and ever green pati- patni nokjhonk.

Revolving around the theme of ‘badi badi baatein’, this concept is based on the insight that mid-life crisis makes most men buy expensive toys like SLRs, guitars and super bikes to boost their faltering self-image. The wives are always conscious of this transition. They are tolerant yet aware of the waste of money as stuff is bought with much interest but never used. The underlying message that comes out through this communications is to show the similarity between OLX.in and this kind of big talk- they both come free of cost.

The ad has been conceptualized by the well renowned creative agency Saatchi & Saatchi.

The campaign has also been extended on radio with the same theme of ‘badi badi baatein’ being utilized to inform listeners to let go of the products after they have served their time on the shelf as adornments. The witty creatives on radio are very interesting interactions between various people and would be easily related to by most people.

The new TV commercial is set among multiple married middle aged couples of India where a wife is taunting her husband for not living up to his tall claims of learning to play the guitar, lose weight, or use his expensive digital SLR camera. Not ready to accept defeat, the husband plays along by promising to keep his word.

The intrinsic good humour that is typical of OLX ads continues through this ad as well. OLX‘s last two campaigns have received a phenomenal response in establishing the site’s identity and making it popular across India. The new creative is a step further to cement the idea of making every person use OLX.in as for selling their personal products which have been bought but not used much.

OLX India country head Amarjit Batra explains the need to veer to a new idea with this commercial. He says, “We have retained the core value proposition of highlighting those personal goods that we have a tendency to hoard at home in spite of them not being used. The new communication subtly encourages the viewers to sell their products through our site while stressing on the no cost factor common to your ‘badi badi baatein’ and putting an ad on OLX.in.” He further adds, “I’m really excited with the jingle used in the creative. The O P Nayyar-esque sound of it will definitely get women humming it to their husbands.”

Tapping on the Indian family backdrop with this ad again, Saatchi & Saatchi NCD Ramanuj Shastry said, “We deliberately wanted to continue with the typical Indian household setting this time by showing a wife bickering with her husband. We have found that such grounded characters are easily relatable and hence there was no need to get out of the domestic scenario. It is common to find couples engage in playful banter of this nature each trying to gain the upper hand. The idea is to in a subtle manner make OLX.in the first name that comes to your mind when you wish to sell something you do not need lying around the house.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/blue.jpg?itok=kDVP9vYQ
Bruce Clay India announces key appointments to drive growth in subcontinent

NEW DELHI: Bruce Clay India has appointed Ajay Chhabra as the new country head and Amitab Dev as business head for the region. Both Chhabra and Dev come with more than two decades of experience in the digital marketing space.  

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/shahi.jpg?itok=og9Tqwuh
Sashidhar Jagdishan appointed new CEO of HDFC Bank

NEW DELHI: The Reserve Bank of India (RBI) has approved Sashidhar Jagdishan as the next the chief executive officer of HDFC Bank. "The Reserve Bank of India (RBI) vide its communication dated 3 August 2020, has approved the appointment of Sashidhar  Jagdishan as managing director & CEO of the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/upgrad.jpg?itok=Tticjda7
upGrad partners with The Womb to transform learning landscape in India

MUMBAI: upGrad, India’s largest online higher education company in a most recent development, ropes ‘The Womb’ - a leading brand & creative agency/consultancy to chart out an impactful communication drive for the brand. The agency will be responsible for driving the brand communication strategy...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/asci.jpg?itok=RKHm6dRg
ASCI awards PR and digital mandate to Pitchfork Partners

MUMBAI: The Advertising Standards Council of India (ASCI) has appointed Pitchfork Partners Strategic Consulting as its public relations and digital counsel following a multi-agency pitch. Pitchfork Partners will ensure effective communication navigation for ASCI’s stakeholders to strengthen its...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/Himanshu%20Raj.jpg?itok=7WrOmtGE
MPL appoints Himanshu Raj to head brand communications

NEW DELHI: Mobile Premier League (MPL), India's largest esports and mobile gaming platform today announced the appointment of Himanshu Raj as head brand communication. A seasoned MarCom professional, he brings to the table a vast repertoire of experience in driving strategic communications. In his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/redbus.jpg?itok=M5NGp15w
redBus campaign encourages people to carry on with #journeyfordreams

NEW DELHI: redBus announces the launch of a digital-led campaign #journeyfordreams that inspires people to persevere in their endeavours by undertaking their journeys with fortitude while redBus ensures the safety of their travel. The campaign is aimed at restoring optimism for bus travel as the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/campe.jpg?itok=kkODJ5vp
Nike's spectacular split-screen film captures imaginations

NEW DELHI: Over the last few years, Nike has been embracing the culture of diversity and vibrantly displaying it through its commercials. The latest is the third film in its ‘You can’t stop us’ series. The 90-second ad has already made waves celebrating sports as a source of inspiration during hard...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/saatchi.jpg?itok=VzDpNBTr
Scarecrow M&C Saatchi Appoints Vijay Assudani as creative director

NEW DELHI: In a move to strengthen its creative team, Scarecrow M&C Saatchi recently appointed Vijay Assudani as creative director.  Prior to this he worked with Lowe Lintas and before that, he was in Leo Burnett Orchard. Vijay has worked on brands like ICICI Prudential Life Insurance, Videocon...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/sriram.jpg?itok=kGVojePj
Moving Walls appoints D Sriram to board of advisory

NEW DELHI: Moving Walls has appointed D Sriram, current chairman of Ebiquity China, to its board of advisory to upscale its business transformation and expand its business in north Asia. Sriram said, "I've long been a fan of the power of data and programmatic buying and the promise it holds of...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required