MAM
Report on Shemaroo

Ola's Arun Srinivas joins Facebook India

Facebook has done several key appointments in recent months across key verticals

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/14/arun.jpg?itok=hXn1xNqc

NEW DELHI: Facebook has appointed Arun Srinivas as the director of global business group to lead the strategy and delivery of the India Marketing Solutions charter that is focused on large advertisers and agencies. Srinivas’ appointment comes after a series of senior and leadership recruitments in recent months across marketing, partnerships, communications, and other keys verticals demonstrating the company’s expanding charter and commitment to India.

As a part of his role, Srinivas will spearhead the company’s strategic relationship with the country’s leading brands, agencies, and partners to drive Facebook’s revenue growth in key channels in India, and partner the media and creative ecosystems for accelerating the adoption of digital tools by businesses. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting to him. 

Srinivas comes with 24 years of experience in senior sales and marketing roles at companies such as OLA, Unilever, and Reebok. He also did a stint at an investment firm WestBridge Capital Partners where he led the consumer vertical. His last assignment was with OLA, where he was the Chief Operating Officer (COO), and Global Chief Marketing Officer (CMO) at OLA Mobility. Srinivas started his career with Reebok and then moved to Unilever where he spent more than 15 years across food, beverages, skin-care, and personal care categories. He is an alumnus of the Indian Institute of Management, Kolkata.

Read our coverage on Ola's

Facebook has taken several steps in recent months, especially since the pandemic began, to enable the economic recovery of the country by supporting and working closely with businesses, both large and small. In the last one-year Facebook has made minority investments in Meesho, Unacademy, and most recently into Jio Platforms to enable meaningful opportunities for small businesses in India while fueling the acceleration of digital adoption in the country. Recently the company also announced that Instagram had launched its own short video feature called Reels in India that lets users create videos on the app, add creative filters and music, and share it beyond their regular followers. Facebook is also working with the government, not-for-profit, and other industry partners to help people and businesses navigate the current health and economic crisis.

Facebook India director and head of global marketing solutions Sandeep Bhushan said, “Facebook is committed to enabling economic opportunities for businesses, and this charter is more important than ever before as we navigate COVID-19 and the economic crisis. Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media. I am thrilled to welcome Arun as he joins our team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_164913_800_x_800_pixel_0.jpg?itok=1Phc1LM1
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’

MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160424_800_x_800_pixel.jpg?itok=aaC2jIRo
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’

MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/cn.jpg?itok=U_UfaKjX
Chingari celebrates woman power with #SheGotSpark

MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wpp.jpg?itok=QGpAFfmh
Facebook’s Dave Rolfe moves to WPP as global head of production

NEW DELHI: WPP has appointed Dave Rolfe to the new role of global head of production, WPP and Hogarth. Rolfe, who was most recently head of production for global business marketing at Facebook, will be based in Hogarth Worldwide, WPP’s creative production arm. He joins in March, reporting to WPP’s...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/q.jpg?itok=5GvkGIAf
Adaptability & speed key factors to get through tough times: SBI General’s Shefali Khalsa

That India’s banking and finance sector has witnessed explosive growth and expansion ever since the era of economic reforms was launched nearly three decades ago is not news. That this growth also fuelled new windows of employment opportunity for women in the BFSI sector is however not so well...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/marketing.jpg?itok=MpyINgBW
Rebuilding consumer trust, meeting altered expectations: Brands on the 2021 challenge

Our world, as we know it, changed irrevocably last year in the wake of Covid2019. As people everywhere struggled to make sense of an evolving reality, organisations too were forced to reassess and recalibrate their businesses in a bid to survive and grow.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/kapil.jpg?itok=b7Sk5y5F
Fittr brings on Kapil Mehta as head of marketing

NEW DELHI: Online health and fitness brand Fittr has strengthened its core leadership team with the appointment of Kapil Mehta as the head of marketing. In his new role, Mehta will be responsible for formulating the overall marketing strategy, alongside building and developing brand Fittr. A...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/sss.jpg?itok=etxhJff8
#DontMessAround with unprotected sex, says Manforce Condoms

NEW DELHI: Manforce Condoms has come up with a new campaign #DontMessAround, urging people not to engage in unprotected Through this campaign, the brand is focusing on a larger responsibility of educating people to use condoms to steer clear of messy scenarios which arise due to unprotected sex....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/img_04032021_125026_800_x_800_pixel.jpg?itok=ZOrelUoY
Publicis Groupe merges Indigo Consulting & PWW digital marketing teams

MUMBAI: Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (PWW). This move will make PWW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required