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Ogilvy appoints Liz Taylor as global chief creative officer

Taylor takes over from advertising veteran Piyush Pandey.

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New Delhi: Ad giant Ogilvy announced outgoing Leo Burnett executive Liz Taylor as its next global chief creative officer. With this, Taylor becomes the first-ever woman to hold the top position at the WPP's creative agency.

She replaces Piyush Pandey, who is taking on a new role as chairman of global creative. He will continue to serve as chairman of Ogilvy India.

In her new role, Taylor will be responsible for overseeing Ogilvy‘s creative product across 132 offices in as many as 83 countries. She will also lead the agency's five business units including advertising, public relations (PR), experience, health, and growth & innovation.

"Liz is a modern creative leader who leads from the front and understands that magic happens when we create and innovate at the intersection of our world-class capabilities and talent. I know her experience creating big, multifaceted ideas will only further strengthen Ogilvy's ability to drive world-changing, life-changing, business-changing impact for our clients,” said Ogilvy’s global chief executive Andy Main.

She returns to the agency after a two-year stint at Publicis-owned Leo Burnett where she held the position of global chief creative officer till last month. An award-winning creative leader, Taylor has worked on a wide range of clients including Bank of America, Facebook, Boeing, Budweiser, Gatorade, Kellogg’s, McDonald’s, P&G, Walmart, among many others.

"There is something special about being able to come back to Ogilvy and join a team that is taking this iconic company into the future. Creativity has the power to change everything and I'm looking forward to working with Ogilvy's incredibly strong global network of creative talent to inspire people and brands to have an impact on the world,” Taylor on her new role.

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