NYUMI launches five new products for urban Indian women

The products focus on the everyday nutritional requirements of women

New Delhi: Direct to consumer start-up, Nyumi has entered the fast-growing nutraceutical space with the launch of five critical products specifically formulated for the urban Indian women.

The company addresses the specific issues of nutrient deficiencies in Indian women through products that blend Indian herbs and Western ingredients in the form of vegan, gluten and allergen-free gummy. The initial product portfolio targets the most prevalent women centric issues: immunity, hair, skin, sleep and urinary tract wellness.

With the second wave of the COVID-19 pandemic, issues of everyday immunity, wellness and nutrition have become major concerns, driving explosive growth for the nutraceuticals industry, further aided by the boom in e-commerce with wellness being one of the largest and fastest growing categories.

Nyumi founder and CEO Ananya Kejriwal Agarwal said, "We have invested heavily in R&D for all of our products to ensure maximum efficacy and bio-availability while making delicious flavours. All of our ingredients have been tested not just for their nutritional benefits but also for the quality of their source, clinical reports and compatibility with other ingredients. Our gummies blend time-tested Indian herbs such as Amla, Haldi and Tulsi with Western nutrients like biotin and hyaluronic acid.”

According to the company, all ingredients are clinically researched, and multiple ingredients are even patented extracts. “The new products are just the beginning of the overarching mission of the company to address some of the significant health issues affecting women, more so in the post-Covid-19 world,” it said. The products are available through, Amazon, and Nykaa.

As per International Trade Administration, the nutraceuticals market is expected to grow from $ four billion (in 2017) to $18 billion by 2025. This growth is expected to be even more after the attention that the issues of immunity & overall wellness have got post the pandemic.

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