Mumbai: FSN E-Commerce Ventures, NYKAA has announced the appointment of Vishal Gupta as executive vice president for its consumer beauty brands. With nearly three decades of experience in the FMCG space, Gupta joins Nykaa after his tenure at Unilever Global, where he led large-scale, award-winning campaigns and teams.

In his latest role at Unilever Russia, Gupta helmed the beauty and personal care business, comprising a large portfolio of international and local brands including Lux, Surf Excel, Wheel, and Sunlight, to name a few.

An IIT Delhi and IIM Bengaluru alumni, Gupta’s Unilever stint of over 25 years included successfully turning around many businesses and brands in India, Indonesia, Southeast Asia, and Russia. In addition to being a seasoned leader and brand maverick, Gupta specialises in implementing agility in organisational operations. The company said in a statement that with Gupta's philosophy of customer centricity that resonates with Nykaa, Gupta will steward Nykaa’s transformative growth across its portfolio of owned consumer brands.

Nykaa founder and CEO Falguni Nayar said, "Nykaa’s own beauty brands have been built on the principles of quality, authenticity, and inclusivity. This approach to brand building is what has led us to become much loved by the Indian consumer. Vishal now has the responsibility of carrying on its rich legacy and taking brand Nykaa to even greater heights and into more consumers’ hearts. With his wealth of industry experience and passion for the beauty space, we are excited to see what Vishal will deliver."

Vishal Gupta said, "I am excited to join Nykaa to help build its dynamic portfolio of consumer beauty brands that have become iconic in the Indian beauty ecosystem. Inspired by Falguni's vision, I look forward to scaling the existing brands and creating new memorable ones that will further help serve the unmet beauty needs of the consumer."