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Nykaa acquires homegrown skincare brand Dot & Key

Will enable Nykaa to enter the nutraceutical space as well.

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Mumbai: Beauty and fashion e-commerce platform, Nykaa has announced the acquisition of the Indian skincare brand Dot & Key. This is the first D2C (direct to consumer) beauty brand acquired by Nykaa.

“We are excited to bring Dot & Key into the Nykaa family in time to serve the demand in high-quality skincare by Indian consumers,” said Nykaa founder and CEO Falguni Nayar. “Dot & Key’s product range presents an exciting opportunity for Nykaa as it allows us to extend the brand’s reach to a larger landscape of consumers and enter the nutraceutical space as well. Dot & Key is a consumer-centric brand with a growing base of consumers and a range of skincare solutions.”

Founded by Kolkata-based Suyash Saraf and Anisha Saraf, Dot & Key is a new-age brand focused on providing solutions to skincare concerns. It offers premium skincare products such as serums, face masks, toners, and cleansers. The brand has recently expanded into nutraceuticals under the brand ‘IKWI’.

“We have created a niche brand with Dot & Key, focused on making products based on consumer needs. Our passion to differentiate ourselves has inspired us to take an unconventional angle to skincare. Nykaa’s position in the beauty landscape in India and its resources will allow Dot & Key to grow further as a brand and scale to the next level,” said Dot & Key co-founder Suyash Saraf.

Ernst & Young LLP was the exclusive advisor to Dot & Key on the deal. 

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