Mumbai: One of India’s leading connected lifestyle tech brands, Noise, has roped in Rahul Bhojraj as its head of creative content as a step towards strengthening the brand’s leadership position to ensure overall organisational expansion.

Noise has been keen on expanding its leadership team in an effort to expand aggressively across functions. This appointment is in tandem with the brand’s aim to strengthen its overall strategy to ensure profitable growth and cement its position as a leader in the industry.

Bhojraj joins Noise from Wunderman Thompson South Asia after working as the associate vice president & senior creative director and having been associated with the agency for over eight years. An experienced creative director with a history of working in the marketing and advertising industry, Bhojraj is an arts and design professional who is an alumnus of Rachana Sansad College of Applied Arts and Crafts, Mumbai. In a career spanning close to 16 years, he has worked with Ogilvy, DDB Mudra, Publicis Ambience, and most recently at Wunderman Thompson (formerly known as J. Walter Thompson Company).

Bhojraj will be responsible for supervising and overseeing Noise’s overall creative process, ensuring cohesion throughout. He will be working closely with the team to make creative decisions that are in line with the brand’s ethos and language.

Commenting on the new appointment, Noise co-founder Amit Khatri said, "We are growing exponentially every day, and so is our organisation. To keep the momentum going, I am delighted to welcome Bhojraj to our diverse team at Noise as we move towards strengthening the brand. We are certain that his expertise will be a valuable asset to our team and ensure profitable growth at Noise in the near future."

Sharing his views on his new role, Bhojraj said, "I am thrilled to join Noise. The brand’s position as a market leader in the smart wearable industry is commendable. I look forward to further bolstering the brand’s expansion plans and building on new vectors of growth."