Mumbai: NittyGritti has appointed Pitchfork Partners as its strategic communication counsel. They will work closely with the brand to establish its position as the world’s best content audit platform as it scales operations across the English-speaking markets of Amazon. In an endeavour to further strengthen its go-to-market strategy, NittyGritti has also floated RFPs (Request for Proposal) to onboard an entire partner ecosystem across digital, social, events, content, and creative.

It has just received its first round of funding through angel investors, which will help scale its operations to the US & UK markets and accelerate growth. The unique platform analyses gaps in the catalogues of brands on Amazon via an automated audit process, helping to correct content & deliver a better customer experience. It is the world’s only company to have such complex and granular technology and has already onboarded some big names in the FMCG, consumer electronics, home appliances, and other verticals.

NittyGritti CEO & co-founder and former Amazon executive Nikita Bhargav said, "With AI and content at its core, NittyGritti is a unique platform that aids Amazon retailers better their business. Auditing content to ease the customer experience and boost conversions is critical for brands, and that’s where strategic communication comes into play. We are delighted to have Pitchfork Partners take the platform to the next level by leveraging their expertise & experience in the space. Over the next few weeks, we will be onboarding other partners in the marketing space, even as we step up recruitment plans and bring in exceptional talent. I’m confident with these additions to the team; the best is yet to come!"

NittyGritti head of business excellence & co-founder and former WPP business head Anand Siva shared, "The strategies that Pitchfork Partners brought forth were ones that resonated most with our business purpose, with a keen sense of understanding the space and a commitment to excellence. That should help us communicate with potential clients and media as we commence our outreach to brands, agency partners, aggregators, and e-commerce service providers. With a unique solution to a perpetual problem brands face, NittyGritti is an ally to every company that helps brands win on Amazon, and that’s the communication challenge we expect Pitchfork to take head on."

Pitchfork Partners founding partner Jaideep Shergill said, "At Pitchfork Partners, we are on a mission to take care of our clients’ reputations, thereby creating a true business impact. We are excited about this association, as NittyGritti is way ahead of the curve when it comes to content companies globally. We are privileged to represent them and help build their reputation across markets."

After successful testing of its MVP and endorsement from brands in India and abroad, NittyGritti is now looking at rapid expansion across India, the US, UK, UAE, Canada, Australia, & Singapore.