MUMBAI: Saatchi & Saatchi Mumbai general manager Nisha Singhania has decided to move on.

Singhania‘s resignation announcement comes close on the heels of the resignation of Saatchi & Saatchi CCO Ramanuj Shastry.

Singhania is partnering Shastry in launching a new creative agency in April. The name of the agency is still not announced. Both Singhania and Shastry are still serving their notice periods at Saatchi.

Since Shastry has been into creative and strategy planning, he will be heading the creative functions of the new agency while Singhania who has always been on business side will take care of that operation at their yet to be launched agency.

Singhania has over 15 years of experience in the advertising business. Prior to joining Saatchi & Saatchi in April 2011, she had worked with agencies like Rediffusion DYR, Grey Worldwide, Leo Burnett and Ambience Publicis.