MAM

Nippon Paint continues association with IPL Franchise

The brand continues its association with the Indian Premier League (IPL), after debuting

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/16/super-nippo.jpg?itok=cRterTYh

NEW DELHI: Nippon Paint (India) (Decorative Division), Asia Pacific’s leading paint manufacturer continues its association with the Chennai Super Kings (CSK) for the third time in a row, since its debut in 2018. Chennai Super Kings (CSK) is one of the most sought-after franchisees of the Indian Premier League (IPL). This deal with the three-time IPL champions, adds to Nippon Paint’s growing portfolio of sports sponsorships in India.

The agreement will see Nippon Paint’s logo appear on the arm of the player’s shirts.

Read more news on IPL

Nippon Paint announced the sponsorship of CSK on its social media platforms. This was then followed by the launch of digital ads with the tagline ‘Nippon Podu, Whistle Podu.

This year, the company has further launched a new paint shade called the ‘CSK Yellow’ a distinct tone of yellow wall paint, in keeping up with this association. Fans can now opt for Nippon’s CSK Yellow to support their much-revered CSK team and paint the town yellow!

Nippon Paint (India) (Decorative Division) director marketing  Mark Titus said, “We are thrilled to yet again team up with IPL’s most venerated team, the Chennai Super Kings, as associate sponsors. As a brand, we have always celebrated cricket with passion and with the return of the IPL season, we are certain it will bring spirit of cheer and celebration to Nippon Paint’s customers and fans across the world. Over the past few weeks, we have launched a series of digital ads and contests on our social media pages for CSK fans. With the IPL season just around the corner, we are geared up in anticipation.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/17/tejal-daftary.jpg?itok=kBhMF9-4
Guest column: How the ecosystem for mom-preneurs has grown in India

“Build a tribe of teammates, advisors, investors, who will inspire you, push you and support you daily. Learn to ask for help. Everyone thinks it’s brave to go out alone. I think it’s even braver to ask for help when you need it,” said Julia Hartz, co-founder & CEO of Eventbrite.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/eureka.jpg?itok=r0P99ji8
Eureka Forbes brings 'Ayurfresh' technology with Dr Aquaguard

The recently revamped Eureka Forbes has introduced another innovation – Dr Aquaguard with Ayurfresh technology, aiming to give a refreshing taste and aroma to everyday drinking water.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/clovia.jpg?itok=p4QHGZ2G
Clovia forays into personal care category

Lingerie brand Clovia recently launched its new line of solution-based personal care products.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/rob_reilly.jpg?itok=eAErXxKE
McCann Worldgroup’s Rob Reilly joins WPP as global CCO

NEW DELHI: WPP has appointed outgoing McCann Worldgroup global creative chairman Rob Reilly as its global chief creative officer. Reilly will join the network in May and report to CEO Mark Reed. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/mond4.jpg?itok=9qsCGga1
How Mondelez India leveraged its partnership on broadcast for IPL 2020

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/afc.jpg?itok=cz18giWo
AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028

The Asian Football Confederation (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/arunima-sangeeta.jpg?itok=Xd14yFhg
Arunima Singh named Havas Life Sorento VP - digital

NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/bhava.jpg?itok=M4Fmy45i
Do Your Thng onboards Bhavna Darira as business head

NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning.  Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/amanda.jpg?itok=MfVebxuO
Dentsu International integrates iProspect and Vizeum

NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  By integrating this two award-winning agencies, dentsu brings Vizeum’s media...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required