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Nippon Paint continues association with IPL Franchise

The brand continues its association with the Indian Premier League (IPL), after debuting

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NEW DELHI: Nippon Paint (India) (Decorative Division), Asia Pacific’s leading paint manufacturer continues its association with the Chennai Super Kings (CSK) for the third time in a row, since its debut in 2018. Chennai Super Kings (CSK) is one of the most sought-after franchisees of the Indian Premier League (IPL). This deal with the three-time IPL champions, adds to Nippon Paint’s growing portfolio of sports sponsorships in India.

The agreement will see Nippon Paint’s logo appear on the arm of the player’s shirts.

Read more news on IPL

Nippon Paint announced the sponsorship of CSK on its social media platforms. This was then followed by the launch of digital ads with the tagline ‘Nippon Podu, Whistle Podu.

This year, the company has further launched a new paint shade called the ‘CSK Yellow’ a distinct tone of yellow wall paint, in keeping up with this association. Fans can now opt for Nippon’s CSK Yellow to support their much-revered CSK team and paint the town yellow!

Nippon Paint (India) (Decorative Division) director marketing  Mark Titus said, “We are thrilled to yet again team up with IPL’s most venerated team, the Chennai Super Kings, as associate sponsors. As a brand, we have always celebrated cricket with passion and with the return of the IPL season, we are certain it will bring spirit of cheer and celebration to Nippon Paint’s customers and fans across the world. Over the past few weeks, we have launched a series of digital ads and contests on our social media pages for CSK fans. With the IPL season just around the corner, we are geared up in anticipation.”

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