MUMBAI: Media veteran Nilesh Thakkar, whose latest stint was with Aas Paas TV (the television wing of Gujarati daily Gujarat Samachar), has turned entrepreneur with his media venture - The Real Media People (TRMP).

The media agency will focus on providing media solutions to the real estate sector which is heavy on print and out of home media. It will also help players in the sector capitalise on the use of electronic media, which has not been used effectively by the builder community as yet.

Thakkar, the founder CEO of TRMP, said, "At TRMP, we shall give 360 degree solutions to builders who are still heavy on print and will generate additional revenue for all regional and national news channels by way of spot/non FCT/advertiser paid feature. Real estate is huge sector for print and this sector requires a personalised touch. We shall not operate like an ad agency but will act as consultants in promoting the clients."

TRMP was inaugurated on the pious occasion of Vasant Panchami and will start full-fledged operations from 1 April. Thakkar will be joined by two more partners, whose identities will be revealed in due course of time. There are already some new channels that have tied up with TRMP.

Thakkar further said, "I started working at a very early age, practically during my school days. I always thought I shall retire early and start something on my own by the time I enter the early forties."

Thakkar has 20 years of experience in the media business having spent seven in years in print with publications like Manorama, Abhiyaan and Chitralekha and 13 years with Zee, Star News, Star Ananda, Star Majha, Tv9 and Gujarat Samachar (GS Tv).