Mumbai: Rediffusion announced that Nilesh Naik has joined its Mumbai office as executive creative director. 

With over 19 years of work experience, Naik has worked with several top agencies including Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India, and The Classic Partnership, Grey Worldwide and GTB in the UAE, in Dubai. 

"We have been strengthening our team at Rediffusion to keep pace with all the new businesses that we have been winning over the past few months. And of course, there has been a tremendous surge in projects and assignments from existing clients," said Rediffusion Mumbai head and EVP Kalyani Srivastava. "Nilesh will be tasked with shouldering some of the increased responsibilities and I am sure he will come out aces.”

Naik was ranked among top 10 creative directors in the MENA region in 2019. He is the recipient of several awards that include the Cannes Lions, Adfest, OneShow and Dubai Lynx and his work has been featured in Lurzer’s International Archive.

"Nilesh brings mature, well-rounded and multi-domain experience to Rediffusion Mumbai. He is a wordsmith who expresses himself elegantly and impactfully," said Rediffusion Mumbai head of creative Pramod Sharma. "We are looking forward to some great work from Nilesh in the days to come."

“Rediffusion has created some of the most memorable campaigns in Indian advertising and it feels great to be part of such a fabulous team," stated Nilesh Naik on his new role. "Here creativity is the only currency and I’m looking forward to creating fantastic work that gets noticed, establishes a deep connection with the audience and does wonders to clients’ businesses.”