Mumbai: Nikon India on Tuesday announced that it has on-boarded magnon eg+ as its creative and digital partner. The account was won after a multi-agency pitch and will be managed by the agency's Delhi NCR office.

As part of the partnership, magnon eg+ will be responsible for the creative strategy and execution across online and offline platforms, including digital campaign planning, social media management, media planning and buying, online reputation management, and content strategy and creation, along with strategizing and executing influencer and creator-led content. The agency’s focus will be to partner closely with the team at Nikon to further build and strengthen equity for the brand and manage the entire portfolio of their imaging products.

Speaking about this collaboration, Nikon India managing director Sajjan Kumar said, “Nikon’s presence in the imaging market has been exceptional and we wanted an innovative digital strategy to take it further. I am pleased that this partnership with magnon will bring a fresh perspective to the brand proposition.”

Adding to it, magnon group founder and CEO Vineet Bajpai said, “We are delighted to win the creative & digital mandate for a renowned brand like Nikon, a world leader in the imaging products industry. Our team at magnon eg+ comes with marketing communications experience of over 20 years and is confident about delivering effective solutions and strategies to enhance the top-of-the-mind recall of the brand.”

Further, magnon eg+ managing director Vivek Merani added, “We are glad that Nikon India appreciated our creative concepts and awarded this mandate to us. We look forward to supporting the brand in a long-term partnership to further increase the desirability of its product portfolio and help convert customers to brand loyalists. This association is bound to click and we are all geared up to take it to the next level.”