Nike's new ad shows bond between tennis sisters Venus & Serena

Nike's new ad shows bond between tennis sisters Venus & Serena

The video is an emotional spot, features their love outside the tennis world.

Nike’s

NEW DELHI-The Covid2019 outbreak has severely impacted the live sporting events across the world. Every major fixture was canceled or postponed due to it, but steadily organisations across the world are working effectively to resume competitive sport.

Nike has released an ad retelling the story of two of tennis’ greatest ever players - who also, happen to be sisters. Serena Williams and Venus Williams have in total, won 122 titles, 30 majors and spent 327 weeks in the no 1 spot.

The tennis sisters’ competitiveness against each other has been much written about in the media, but Nike has tried to change the mindset and has focused on the sisters’ relationship with each other as a kin. The brand has received applause for the out-of-the box creativity. It has managed to combine their achievements instead of pitting them against each other, and depicts how the Williams' sisters have influenced the game and lifted each other up at every step of their journeys using the power of sport and sisterhood.

The creative agency behind this inspiring work is Weiden+ Kennedy

Both the sisters have also shared the ad with the caption: “When one of us wins, we both win. You can’t stop sisters."

“We were born sisters, but we’ve become each other’s biggest allies,” says Serena in the TVC. “For us, being sisters is everything. On and off the court, we’re each other’s biggest competitors, but we’re also each other’s biggest advocates. We are where we are today because we did this together.”

The younger sister, Serena, has taken out home 23 Grand Slam titles and stayed for a total of 316 weeks. Venus has won a total of seven Grand Slams and held the top slot for a total of 11 weeks. They are the only women in history to have played each other four consecutive times across Grand Slams; with Serena emerging triumphant in all four.

The duo has played against each other 31 times in their careers with Serena leading 19–12.

Serena has been promoting Nike since 2004 when she signed her first deal worth $40 million. However, Venus wears her own apparel brand on-court called ‘Eleven.'

The Williams sisters have also appeared in the United States Tennis Association's (USTA’s) “Be Open” campaign, which debuted last week and focused on the themes of racial justice and equality.