New language of advertising, more collaboration within brands on rise post-Covid2019

Wunderman Thompson Intelligence tracks the trends that are accelerating in 2020

Wunderman Thompson

MUMBAI: Wunderman Thompson Intelligence has pinpointed the trends and behaviours that define the new world, as business and consumers respond to the Covid2019 pandemic. Wunderman Thompson’s new report, ‘The Future 100 2.0.20,’ is a follow-up to its ‘The Future 100’ report released in January and highlights 20 key trends that have been fast-tracked by the outbreak, as well as five new trends that have come to light. 

The global lockdown has given people time to reflect on their values, highlighting the importance of community, the need for better public health regulations, and the drive to protect future generations. In order to thrive in this new landscape, brands and marketers must address these new consumer attitudes.

Optimism on the rise: The report finds that despite the rise of anxiety levels, consumers are also seeking hope and positivity in the form of uplifting stories and programs to inspire future generations.

The new language of advertising: Regulations around flattening the COVID-19 curve have led to a less touch-oriented world. Brands and advertisers are rethinking communication strategies in order to bring people together without the need to congregate physically. 

The gaming multiverse: The report also highlights the popularity of gaming and its versatility, providing an outlet for companionship, education and stress-relief.

Brands move from competing to collaborating: Competitive brands are increasingly putting aside old rivalries and working together for the greater good. There has been increased investment in vital services, with Apple and Google collaborating on a contact-tracking app, while GSK and Sanofi join forces in the search for a Covid2019 vaccine.

Other emerging trends include the rise of gamescape travel as the tourism industry taps into new virtual worlds in search of escapism, and novel dining formats as restaurants rethink the dining experience.

We will also see the rise of anti-consumerism, with shoppers focusing on essentials and becoming more mindful in their purchasing habits. In addition, new payment gestures will grow with the acceleration of frictionless payments and contactless throughout the entire purchase process, including delivery. 

Latest Reads
HDFC Life’s New Campaign Aims to Create Awareness on Term Insurance Plans

Mumbai: HDFC Life, one of India’s leading life insurers has launched a campaign on television, direct-to-home and digital channels to drive the need for protection. One of key elements of a financial plan is Protection. An adequate life cover ensures that the family is protected in case anything...

MAM Marketing MAM
22feet Tribal Worldwide wins IMC mandate for MMTC-PAMP,

NEW DELHI: 22feet Tribal Worldwide, part of the DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, one India’s top refiners of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal...

MAM Marketing MAM
The tale of ‘The Invisible Man’ whose presence meant death, featuring Detective Boomrah

Sometimes, the answer to what is happening today lies in the past. And it takes a unique vision and approach to find that answer. In a yet another nail-biting thriller story series by Kahanikaar Sudhanshu Rai, the audience is invited to explore mystery surrounding The Invisible Man. This latest...

MAM Marketing MAM
IndiaFirst Life elevates Dr. Poonam Tandon as the Chief Investment Officer

IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda (BoB) and Union Bank of India (UBI), announced the elevation of Dr. Poonam Tandon as the firm’s Chief Investment Officer (CIO), effective August 1, 2020. As one of the earliest members of IndiaFirst Life, Poonam...

MAM Marketing MAM
Gemini Sunflower Oil's at-home Ganesh Chaturthi campaign

MUMBAI: With festive season coming up, people are gearing up to celebrate the Ganpati Chaturthi, for the first time, in the era of the COVID2019. While pandemic threatens to be a dampener on the celebrations, Gemini® Sunflower Oil is looking to keep the festive spirit alive through its ‘Iss Saal...

MAM Media and Advertising Ad Campaigns
Nestlé’s new campaign aims to brew energy and positivity

NEW DELHI: Nestlè India's coffee brand NESCAFÉ has come up with a new campaign called, ‘Karne se hee hona hai,’ for the coffee lovers across the country. The existing environment, with its uncertainties, has shown that life is full of opportunities and surprises for those who wish to find them....

MAM Media and Advertising Ad Campaigns
Paytm appoints Bhavesh Gupta as SVP & CEO of lending business

NEW DELHI: India's homegrown financial services platform Paytm today announced the appointment of Bhavesh Gupta, as chief executive officer of the company's lending business. Gupta will develop and expand Paytm's lending services to strengthen the company’s vision of financial inclusion for 500...

MAM Media and Advertising People
MediaMonks India hires Karan Amin as creative director

NEW DELHI: MediaMonks, the content practice of S4Capital plc (SFOR.L), has hired Karan Amin as creative director, India. Operating from MediaMonks’ Delhi office, his role will be critical in guiding and transitioning brands’ digital journey. 

MAM Media and Advertising People
Allied Blenders & Distillers appoints Anupam Bokey as CMO

NEW DELHI: Allied Blenders & Distillers (ABD) has appointed Anupam Bokey as the new chief marketing officer (CMO). Bikram Basu, who was COO of the company has resigned after five and a half years.   Bokey will be responsible for leading marketing strategy and brand growth. Prior to this, he was...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required