Report on Shemaroo

New-age tools for digital platforms to optimise their revenue generation

These tools allow content creators to earn without the need for technical knowhow.

NEW DELHI: As the world moves to the digital space in overwhelming numbers, people have several questions about opportunities to make money online. Contrary to public opinion that there are several challenges in earning from digital promotions, many new tools now allow bloggers to earn, without the need to attain technical knowledge.

Digital marketing budgets of companies are receiving traction owing to the efficacy of online platforms. Products are marketed to reach larger audiences, thereby increasing sales by huge margins. Consequently, publishers need to utilise these tools to achieve better results and revenue. Through a compilation of five exquisite tools mentioned below, online content creators can make the most of the current times.  

 1. Moneylink

The Moneylink tool helps save a significant amount of time, as it eliminates the need to replace all the links with affiliate links manually, while providing opportunities for publishers to work with over 30,000 advertisers. The biggest draw for publishers and advertisers is the fact that monetisation is made easy. The ability to earn more has increased after widening the audience base, making it suitable for beginners, novices, or highly proficient publishers alike.

When Moneylink is integrated in a blog, users are relieved from viewing distracting, flashy ads, or banners. Instead, they see just the advertisers' links highlighted in the content they’re reading. Publishers (bloggers/content publishers) earn from the clicks by users, and purchases are made on the e-commerce websites. It is a preferred tool for those who run blogs and content-based platforms. The access to Moneylink is streamlined, as publishers can connect the tool directly through their Admitad account.

 2. Admitad Bot

Designed as a bot on Telegram Messenger for publishers, content creators, etc, the tool is known for its agility and no-frills applicability. It can be used easily through mobile devices, allowing the swift creation of affiliate links from devices. In addition to this, it also checks deep links, supporting features on product pages of major e-commerce websites, and provides open access to over 30,000 advertisers.

It is instrumental in building traction for brands through social media influencer channels, as followers are more organic than mainstream marketing avenues. The simplicity of setting up the tool is an attractive feature for publishers, as it has been built exclusively for a younger audience that prefers using smartphones for handling everything.

 3. Chrome Extensions

It is a link creation tool which is in the form of a browser extension. The design fulfils the requirements of bloggers, content sites, and those giving recommendations to people who wish to make money.

Registering for an Admitad Extension gives applicants a unique ID, which is inserted automatically into each link generated through the extension. It is created directly on the page of the partner store, as a single link to be copied. When a user clicks the link and purchases, the system records the response. It then indicates the link's location and lists all the details while rewarding the publisher for the transaction.

Recent updates on the tool allow publishers to add links to a list of favourites, which comes in handy for planning the content. It further simplifies the procedure of recording information, or documents, as the extension saves all information.

 4. Universal Search

Search engine optimisation (SEO) has become the new focus area for advertisers to get better ranked during searches online through keywords. The Universal Search tool bases itself on the user searches and a concept called contextual advertising. If a user is looking for watches, the API and JavaScript integrated tool shows information on the brand as one of the first options to consider.

When people follow the links of the brands, the direct link is replaced by the affiliate link. It opens up the possibility of rewards to the publisher based on the actions that follow. Therefore, publishers can monetise using these tools as well. Apart from contextual advertising, traffic can also be built organically.

 5. Unique promo codes

When video hosting sites like YouTube or Instagram make it impossible to use links that  convert to affiliate links, promo codes are a safer bet. Content creators usually showcase details in the description out of compulsion, or present unique promo codes.

However, this tool allows the publisher to create a unique campaign according to his/her channel, through a promotional code of their choice. Every action taken through the code is registered with the system, making it easier even for offline operational modes, with brochures, receipts, catalogues, etc.

Therefore, the proliferation of new tools in the affiliate industry is helping shape the marketing decisions for publishers and advertisers. They are delivering solutions for all kinds of stakeholders, and the integration of the next generation of technologies will disrupt the ecosystem for content creators even further.

(The author is country manager, Admitad India. may not subscribe to their views.)

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