MAM

Network18, LinkedIn ink co-marketing agreement

MUMBAI: Network18 has entered into a co-marketing agreement with the professional networking platform LinkedIn for the Indian market.


The alliance is aimed at exploiting content integration and brand building opportunities between LinkedIn and synergistic brands within the Network18 stable.


The alliance, led by CNBC-TV18 and Moneycontrol, will focus on online and on-air initiatives in the areas of business news and information, issue-based research, personal finance and professional networking.


The alliance initially includes integration of business and finance content from Moneycontrol on LinkedIn and community-generated content from LinkedIn on CNBC-TV18. 
 
TV18 business media director Ajay Chacko says, "We believe that this partnership will create value because of the substantial content and audience synergies resultant from a combination of LinkedIn and Network18 brands. We see a great opportunity in jointly developing offerings for various key business communities including corporate leaders, professionals, SME‘s and management students."


The bipartite agreement is the first media partnership announced by LinkedIn in India and is part of the company‘s strategy to growing brand awareness among professionals in the country.
 
Says LinkedIn India country head Hari Krishnan, "We believe that this alliance will be instrumental in strengthening LinkedIn‘s presence in India and driving awareness about key issues amongst India‘s professional audiences."


The partnership has been flagged with the launch of the ‘CNBC-TV18 LinkedIn‘ poll along with traffic development and co-promotional initiatives with Moneycontrol.com.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/chip.jpg?itok=Nsg1eViq
Blue Tribe awards its integrated mandate to Chimp&z Inc

MUMBAI: Vegan meat start-up Blue Tribe Foods has awarded its integrated marketing mandate to Chimp&z Inc after a multi-agency pitch. The account will be handled by the agency’s headquarters in Mumbai. It will conceptualise a 360-degree digital marketing strategy for the brand, ranging from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/and.jpg?itok=IcjCUpAt
AndBeyond.Media wins programmatic monetisation mandate for Eenadu

Mumbai: AndBeyond.Media has won the programmatic monetisation mandate for Eenadu. As part of this onboarding, AndBeyond.Media will work with Eenadu as a strategic partner to maximise their ad revenues via programmatic channels. This strategic partnership comes at a very opportune time as both the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/diego.jpg?itok=Ddnh5d-x
Brands pay tribute to ‘The God’ Diego Maradona on Twitter

NEW DELHI: The sad demise of legendary Argentina football player and manager Diego Maradona has left his fans heartbroken. Popularly known as 'El Dios' or 'The God', Maradona in his international career with Argentina earned 91 caps and scored 34 goals. He is best known for the ‘Hand of God’ goal,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/sun.jpg?itok=0-ELO2Wh
ITC Ltd.’s Sunfeast Caker celebrated 20th November as No Baking Day

ITC’s Sunfeast, one of the most preferred consumer biscuits brand, announced expanding its footprint in the cakes category with the launch of a new sub-brand, Sunfeast Caker. The name Sunfeast ‘Caker’ is a manifesto, which speaks to every cake lover. The pandemic-led times brought to light/...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/jolly.jpg?itok=5LVo8OIu
Jollywell appoints GenY Medium to handle digital duties

NEW DELHI: GenY Medium has been appointed as the strategic digital partner of Indian nutraceutical startup, Jollywell. The account was won following a competitive multi-agency pitch. The homegrown brand addresses India’s growing need for organic, plant based and clean nutritional dietary...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/tre.jpg?itok=fw6qHX_R
Bikano promises taste & health in new snack offerings

NEW DELHI: FMCG foods company Bikano has launched two variants of multigrain chips for health conscious food lovers and patrons, keeping celebratory spirits ‘high’ amid the festive season.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/brand.jpg?itok=stQFe50w
Brand Visage Communications bags digital mandate for Campus Shoes

NEW DELHI: Brand Visage Communications has won the digital marketing mandate for Campus Shoes. The mandate includes - digital marketing strategy, influencer outreach, performance marketing, and overall social media requirements.  Brand Visage will strategize, plan, and execute a comprehensive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/unacademy.jpg?itok=YW1fDWwh
Unacademy raised fresh investment from Tiger Global, Dagoneer Investment

NEW DELHI: Unacademy has announced that it has raised a fresh investment round from Tiger Global Management and Dragoneer Investment Group. The funding round values Unacademy Group at $2 billion. The latest fundraise follows another round in September 2020 when the company raised an investment of $...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/aditi_rao_hydari.jpg?itok=sW1ALOR3
'Stand Up' to street harassment, says L'Oréal Paris

NEW DELHI: On the occasion of United Nations International Day for the Elimination of Violence against Women, L’Oréal Paris has launched its international bystander intervention training programme - Stand Up - in India.  

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required