MAM

Neeraj Chopra's social media valuation reaches Rs 428 cr: JSW Sports

Chopra’s social and digital media reach has come to a staggering 412 million.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/15/neeraj_chopra.jpg?itok=rOpo4C0P

Mumbai: More than a month after Olympic sensation Neeraj Chopra created history by bagging the sole gold medal for India in the 2020 Tokyo Olympics, the athlete’s stock has been on a perpetual upward trajectory. The win has turned Chopra into a household name overnight across the country. His stellar on-field performance has now spilled over seamlessly onto the digital arena, catapulting the 23-year old javelin-thrower into the social media spotlight.

According to a report by research consultancy firm YouGov Sport, Neeraj Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the ‘most mentioned’ athlete globally on Instagram during the 2020 Tokyo Olympics. These numbers also represent a whopping 1401 per cent and 2055 per cent increase in his mentions from separate authors online, respectively. As a result, Chopra’s reach on social and digital media has come to a staggering 412 million, spanning several geographies over the world. These numbers have combined to take the athlete’s social media valuation to a total of Rs 428 crore.

“Neeraj has been a consistently outstanding performer in his discipline over the last five to six years, resulting in his phenomenal success at the Tokyo Olympics. He has now become a recognisable personality for the Indian masses on a scale that was hitherto unseen. This, in turn, has brought about a growing interest from brands and institutions looking at a long-term sustainable collaboration,” said JSW Sports head of sales and marketing Divyanshu Singh. 

The agency which represents the javelin thrower and manages Chopra’s endorsements shared that the athlete has created inroads into mainstream commercial success as a result of his performances on the field, and his growing popularity off it. 

According to the report by YouGov Sport, Chopra’s total interactions on social media since bagging the gold medal have risen to 12.79 million, at a rate of 86.3 per cent. A key factor in the increased engagement on the athlete’s profile has been the steady increase in his video views, which is recorded at 4.05 million, nearly thrice the average for an elite Indian athlete on social media. Naturally, the number of account followers for Neeraj Chopra has also seen a swift upswing, with his Instagram following now recorded at 4.4 million, representing a 2297 per cent increase in his followers.

Chopra has presently eclipsed even established international cricketers like KL Rahul and Rishab Pant in terms of total interactions and overall reach on social media, as per JSW Sports.

The Olympic gold medallist last week signed his first set of endorsement deals after the Tokyo Games, which include edtech firm Byju’s, Tata AIA Life Insurance, and a top pharma brand. Welcoming Chopra on board, Tata AIA Life Insurance executive vice president and chief distribution officer Venky Iyer said, “As a VSM awardee in the army and a national icon today, Neeraj symbolises incredible passion for excellence and a great commitment to serving the nation. For us at Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives.”

According to reports, JSW Sports is in advanced talks to finalise more deals with luxury auto and apparel brands in the coming weeks and a series of digital-only pacts, at fees ten times higher than what Chopra charged before the Games. 

The fact that the 23-year-old can deliver value has been well established in the days since his remarkable success. This has opened a new opportunity with brands that can innovate with strategies built around the young sensation.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632832721280.jpg?itok=gMd1HEcA
Plum bolsters leadership team with two new appointments

Mumbai: Beauty brand Plum has bolstered its leadership team as it plans to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation. The company has brought on board Shivani Behl as chief marketing officer and Gaurav...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632820313160.jpg?itok=XHpXi8ag
Acko extends partnership with Chennaiyin FC as associate sponsors

Mumbai: Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) has extended its association with digital insurer Acko General Insurance as an associate sponsor on a multi-year deal. CFC and Acko shared a fruitful association after joining hands for the first time in the 2020/21 season of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632820043738.jpg?itok=-hVazq_X
Khaby Lame and Dream11 come together for a fun video

Mumbai: International social media sensation Khaby Lame joined hands with fantasy sports platform Dream11, marking his first-ever association with an Indian brand. The Senegalese-born Tik Toker created a short video skit with Indian content-creator, Viraj Ghelani, wherein his trademark style, Lame...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632814242337.jpg?itok=oarmSM8C
Impresario appoints Roshni Kavinam as national creative head

Mumbai: Impresario Handmade Restaurants (IHR) on Tuesday announced the appointment of Roshni Kavina as its national creative head. In this role, She will oversee all daily communications and engagements along with launches and will work closely with the respective teams in developing and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632810520447.jpg?itok=z4BBP5AA
Mindshare appoints Gopa Menon as digital head, South Asia

Mumbai: GroupM’s flagship agency Mindshare India on Tuesday announced the appointment of Gopa Menon as digital head, South Asia.  In this role, Menon will be responsible for managing the agency’s full-service digital offerings and help existing and new clients transform their digital processes,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632808526514.jpg?itok=cXoTT1Ck
Dentsu Webchutney bags creative mandate for Blackberrys Menswear

Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the creative and media duties for the menswear brand Blackberrys. The account was won following a multi-agency pitch. “Blackberrys is an iconic Indian brand that has been innovating in menswear for...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/daughters_day.jpg?itok=1ogYD2vT
This Daughters' Day, Stayfree urges families to break taboos around periods

MUMBAI:  India still lags behind when it comes to holding conversations about menstrual periods. According to Unicef, nearly 71 per cent of adolescent girls have no idea about periods even today. In most homes, mothers usually are the primary source of information for young girls, while fathers...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/sunil_kataria.jpg?itok=xhvj12fh
Sunil Kataria re-elected as chairman of Indian Society of Advertisers

Mumbai: The newly elected executive council of the Indian Society of Advertisers (ISA) has re-elected Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC Sunil Kataria as chairman of the body. He was re-elected for the sixth consecutive term. “Kataria has led the Society over the past five...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748111663.jpg?itok=W0SfbfRA
WK Life to open manufacturing unit in India

Mumbai: London-based Gen Z brand WK Life has announced to launch a manufacturing unit for high-end electronic goods in Northern India by the end of this year. The company intends to manufacture 30 percent of its products in India which boasts a skilled and disciplined workforce, low cost of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required