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NDTV sues TAM, Nielsen for manipulation of data
MUMBAI: Television news broadcaster NDTV has filed a lawsuit in New York seeking injunction against publication of television ratings by TAM Media Research and also compensation and damages, a move that can have major implications if the allegations are proved right.
The lawsuit has been filed against TAM, its parent companies Nielsen and Kantar Media Research and senior officials of the companies in the Supreme Court of the State of New York.
NDTV has demanded $810 million as compensation for the loss in revenues it has suffered over the years and $580 million in penalty for negligence by Nielsen and Kantar officials.
In the petition, NDTV has accused the companies of knowingly allowing manipulation of viewership data in favour of channels that are willing to provide bribes to its officials.
According to NDTV‘s complaint (a copy of which is with Indiantelevision.com), “rampant manipulation” of viewership data has been going on for at least eight years. “The loss of revenue caused to NDTV on account of the false, fabricated and manipulated data released to the public by Nielsen, Kantar and TAM over the past eight years is not less than $810 million,” it states.
“This is a case, brought under New York State laws, of negligence, gross negligence, false representations, prima facie tort and negligence per se… This is also a case of a once noble company, Nielsen…exhibiting unabashed short term greed and reckless disregard of its duties and of its noble origin. It is a case of the two largest audience measurement conglomerates in the world, Nielsen and Kantar, formerly competitors, operating worldwide through a deliberately complex web of subsidiaries and joint ventures, creating, at least in India, a monopoly and abusing the power of that monopoly,” the lawsuit reads.
NDTV has also stated that it presented evidences to Nielsen and other parties and its senior officials promised to take remedial actions. However, all promises to make changes proved to be a “sham” and bad data continued to be released “recklessly and in pursuit of profits.”
At a meeting NDTV had with Nielsen and TAM officials on January 20 2012, NDTV had arranged a detailed presentation by a whistleblower, who was a consultant providing on ground services to TAM. The consultant informed those present that he used to bribe TAM personnel as well as peoplemeter homes in order to manipulate ratings for TV channels and he was successful at doing so. The consultant further stated that he was also able to bribe TAM officials to select him as a sample PeopleMeter home and had a PeopleMeter installed in his own premises.
NDTV has not disclosed the identity of the consultant in the lawsuit. The 20 January meeting was also attended by Robert Messemer, Chief Security Officer at The Nielsen Company.
NDTV is being represented by attorneys Adam Finkel and Rohit Sabharwal.
“The primary reason that data could be so easily manipulated in India was due to the persistent refusal of Nielsen and Kantar to provide adequate funds for TAM to increase its sample size and invest in the systems/quality/security procedures,” the lawsuit says.
Apart from TAM, Nielsen Group, Kantar Media Research, WPP, JWT, IMRB International, and the Nielsen directors are also made party to the lawsuit.
NDTV claims that TAM is employing an inadequate sampling size for the Indian market, and also of using inadequate security measures to protect its data. It has also alleged that the lack of security has led to an atmosphere of widespread corruption, with different networks bribing sample households to watch them, and TAM employees taking bribes in exchange for helping to game the numbers.
The lawsuit lists 42 counts against Nielsen, Kantar, TAM and other defendants, ranging from breach of fiduciary duty and gross negligence to tortious and negligent interference with prospective economic advantage.
“TAM India doesn‘t comment on any litigation,” said a spokesperson of TAM, a joint venture of Nielsen, Kantar and Cavendish Square Holdings B.V.
Earlier in 2001 Outlook Magazine and later in 2002 Zee Group had carried exposes on manipulation of TAM ratings.
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Kate Rouch steps down as OpenAI Chief Marketing Officer
Marketing leader prioritises health after late-stage breast cancer diagnosis.
MUMBAI: When the toughest battle moves from the boardroom to the personal front, even the sharpest minds know it’s time to step back and focus on winning the most important fight of all. Kate Rouch, chief marketing officer at OpenAI, has announced she is stepping down from her role to focus on recovery following a diagnosis of late-stage breast cancer.
In a heartfelt LinkedIn post, Rouch revealed she was diagnosed around a year and a half ago, shortly after taking on the CMO position. Despite undergoing intensive treatment, she continued to lead the company’s marketing function through what she described as one of the most challenging periods of her career.
She explained that while she remained deeply committed to her role and team, she had reached a point where prioritising her health and recovery had become essential. Rouch called the decision difficult, noting it required acknowledging personal limits and shifting priorities. She reflected that the experience had reshaped her understanding of courage not always about pushing harder, but sometimes about stepping back to focus on long-term wellbeing, family and sustainability.
Rouch expressed gratitude to her team and colleagues for their support. She mentioned that Gary will step in to help lead the function and recruit a successor. She plans to support the transition and remains open to returning in a different capacity in the future, depending on her health.
Prior to joining OpenAI, Rouch served as the first chief marketing officer at Coinbase and spent over a decade at Meta, where she was vice president and global head of brand and product marketing.
She also thanked well-wishers for their messages and shared that stories from fellow survivors had a meaningful impact during her treatment journey.
In the high-stakes world of tech marketing, Kate Rouch has always been known for her strategic brilliance. Now, she is showing a different kind of strength, one that reminds us that even the most driven leaders sometimes need to pause, heal, and come back stronger when the time is right. Wishing her a full and steady recovery.
