Mumbai: Myntra has launched a star-studded brand campaign with the roll-out of ad films starring Bollywood superstars Hrithik Roshan and Kiara Advani. The duo, in their individual ad films, will drive home Myntra's fashion narrative, with millions of their fans from all over the country. The brand is implementing a 360-degree approach, leveraging TV, digital and social media platforms to deliver the campaign across the nation.
With this association, Myntra is all set to strengthen its strong connect with its consumers, influence and accelerate the business, further strengthening its leadership in the market, said the brand in a statement.
In the 35-second ad films, conceptualised by Brave New World, the actors are projected as a personification of the Myntra brand, as they take them through the brand’s value proposition one by one, with varying backgrounds and stunning looks.
The campaign delivers a message of Myntra as 'India’s fashion expert', leaving consumers with a direct, clear and memorable takeaway: ‘If it’s fashion, it’s Myntra’. Additionally, the messaging surrounds Myntra’s unique differentiating features like Myntra Studio, a shoppable fashion feed where customers can get inspired and shop the looks of India’s top influencers and photo search, a feature that enables users to shop any item they see with just a click, the brand further said.
“Our new brand campaign and the ad films with Hrithik and Kiara have been conceived to reinforce Myntra’s image and perception as India’s fashion expert, among millions of people, who are ardent fans of the two Bollywood superstars and top fashion icons in our country," said Myntra CMO Harish Narayanan. "We aim to cut across demographics and build a deeper relationship with our customers across the country through this campaign and look forward to its grand success.”
“My association with Myntra goes back many years to the time HRX was launched on Myntra in 2013. Over the years, I have come to learn and witness firsthand, the ethos and workings of Myntra," said Hrithik Roshan. "It not only understands the needs, demands and desires of a diverse audience base from across the country, but also identifies and caters to requirements at the doorstep, that is as convenient as fashion can get.”
Kiara Advani added, “Being a fashion enthusiast myself, it has been an enjoyable experience and association in conveying the latest styles and trends in fashion to the discerning audience. The encouraging response and abundant love from the viewers have added to the drive to offer fashionable solutions to the audience. With our new campaign that delivers a subtle yet powerful message, I'm looking forward to relying on Myntra for all our fashion needs.”
