The largest community management application MyGate has launched a quirky campaign – Knock Knock Stories. It is another addition to MyGate’s portfolio of unique digital campaigns and marketing initiatives. Some of the other leading campaigns from MyGate’s suite are 'Just Society Things' and 'Heroes of MyGate'.
This new campaign is based on age-old knock-knock tradition and highlights how MyGate’s suite of offerings eliminates the need to go knocking on a neighbour’s door for information or help. Comprising six films, the campaign also touches upon the multi-cultural aspect of gated community living.
Embed: https://youtube.com/playlist?list=PLvZcEYvpabWVmPqxhuTPwpubfleK1Nn_J
The features highlighted via the campaign include MyGate’s Home Services, where one neighbour learns about the availability of pest control services on the app, and its buy and sell, where MyGate users can list old items for sale or simply give them away.
Conceptualised by Autumn Grey, Knock Knock Stories has a total of six films. The first film in the series went live for MyGate users on OTT platforms and YouTube on 18 April and has already received more than 550,000 views. The campaign has helped MyGate record a 149 per cent increase in engagement on their targeted services so far. The following films will be aired next month.
Commenting on the campaign, MyGate head of marketing Ranjit Behera said “At MyGate, we have been consistently in innovation mode and there’s always a new story to tell our users. Knock Knock jokes, especially around homeowners going to their neighbours for basic requirements, have always been popular amongst people in the age group of 35+. The majority of our core target audience is from this demographic, and we have received excellent feedback from our users on the campaign. We look forward to highlighting more of MyGate’s dynamic solutions to our customers through the campaign.”
While AutmunGrey senior vice president of integration and growth Bodh Deb said, “At AutumnGREY Mumbai we have always strived to identify a creative device to create video content, which marries topicality with the brand’s purpose.”
“We have delivered many instrumental campaigns which have become synonymous with the brand’s personality. The Knock Knock device we thought was an interesting approach to tell MyGate’s story as it brings forth the true essence of gated community living,” Deb added.
