MAM

Mumbai Indians announce William Lawson’s by Bacardi India their official partner

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/29/bacardi.jpg?itok=xvMXlOUM

MUMBAI: William Lawson’s scotch whisky by Bacardi India, has partnered with Mumbai Indians as their official sponsor for the upcoming cricket season. The partnership will see William Lawson’s as the official partner for all the VIP pavilions at the home turf- Wankhede Stadium, including driving engagement through activities. The brand logo will also feature on cheerleader uniforms and their podium all through the season.

To bring alive the brand’s “No Rules” attitude, Mumbai Indians’ team members will feature in an edgy, topical content series on cricket under ‘No Rules - Cricket Reimagined with William Lawson’s’. Kiosks that engage with fans through challenges and games, where they could win some of the brand’s signature bold merchandise at the stadium, is another highlight to watch out for.

Additionally, the collaboration will see a host of ON TRADE and OFF TRADE promotions like free Mumbai Indians’ merchandise and tickets to Mumbai Indians matches being given away at different outlets. ON TRADE engagement will also include an exciting range of #No Rules activities, games and activations with the William Lawson’s brand mascot ‘The Highlander’.

Anshuman Goenka, India Marketing Head, Bacardi India, said, “William Lawson’s has always championed sports associations across the globe. With this Cricket tournament being one of India’s prime sporting events, we strongly feel that this association will pave the way for both, the team and the brand, to engage differently with its audience base. The team’s vigour and persona resonates well with William Lawson’s unconventional and edgy ‘No Rules’ brand personality. Our association will be a unique mix of bold branding and engagement that we are confident our audiences will enjoy. This is one of our first collaborations in India and we are extremely excited for the road ahead.”

Mumbai Indians spokesperson said, “Mumbai Indians are delighted to bring on board William Lawson’s as our official partner and look forward at creating exciting and innovative ways to connect with fans through breakthrough on-ground activations.”

Mumbai Indians began the season with a match against Delhi Capitals on 24th March, 2019, at the Wankhede stadium in Mumbai.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632727257632.jpg?itok=v8Tki_SR
WATConsult bags expanded mandate for India Circus

Mumbai: Hybrid digital agency from dentsu India, WATConsult (An Isobar Company) has won the expanded mandate for end-to-end commerce duties of India Circus.  As per the expanded mandate, the agency will manage India Circus’ e-commerce marketplace strategy and execution in addition to the existing...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632726897782.jpg?itok=e_ennLLT
BYJU’S appoints Puneet Bhirani as senior VP, operations

Mumbai: Edtech company BYJU’S on Monday announced the appointment of Puneet Bhirani as senior vice president - operations. In his role, Bhirani will oversee the company’s overall operations strategy as well as build strong and innovative technological support to scale the business. He will...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/debpriyo-neeraj-manas.jpg?itok=GjWfPBzG
Havas Creative Group India names Debpriyo Bhattacherjee as EVP & Planning head-north

Mumbai: Havas Creative Group India has appointed Debopriyo (Debo) Bhattacherjee as EVP & planning Head – North effective immediately.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/varun-lux.jpg?itok=fRAJU4ha
Battle of the boxers: ASCI dismisses Amul Macho's complaint against Lux Cozi

Mumbai: Lux Cozi has won the legal battle against Amul Macho regarding its latest advertisement starring actor Varun Dhawan. In a significant ruling, the Advertising Standards Council of India (ASCI) has overruled the complaint filed by the rival innerwear brand stating that there was no similarity...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632577425689.jpg?itok=g8m0lqeV
HUL leads advertiser’s tally in week 37: Barc

Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 (‘000s). Cadbury India stood third at 944.54. Brooke Bond Lipton India, ITC Ltd, Godrej...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632568885992.jpg?itok=pEhwftNl
Amul Macho is back with its 'Yeh Toh Bada Toing Hai' TVC

Mumbai: Amul Macho turned gender stereotypes on its head way back in 2007 when the brand launched the daring “Yeh Toh Bada Toing Hai” TVC for Amul Macho underwear by focusing on female desire. With the jingle achieving cult status, the brand is back over a decade later with the launch of Macho...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632564837467.jpg?itok=lkPu7zvt
GUEST COLUMN: Digital marketing strategies to prepare for the festive season

Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online shopping carts with amazing offers this festive season. According to the consumer synopsis, the year 2021 will record a large number of traction from the non-metro...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632563683797_0.jpg?itok=1pPV6q9v
Fi walks the talk on smart ways to save money

Mumbai: Online banking platform Fi has launched its latest campaign during the Indian Premier League (IPL) season with a difference. With disruptive thinking being at the core of startups like Fi, the neobank has come up with a fresh take on the conventional television commercial.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632560965981.jpg?itok=SrpPVsQv
RS Sodhi conferred 'Business Leader of the Year' at the 8th IAA Leadership Awards

Mumbai: The  India chapter of the International Advertising Association’s (IAA) has announced the winners for the eighth edition of the Leadership Awards here on Friday evening. 

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required