MAM

Mumbai Indian’s call for responsible celebration as ‘One Family’

The theme song encourages safety while celebrating the season.

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NEW DELHI: Mumbai Indians ' the defending champions of IPL has released their clubs' theme campaign for this season that is all set to kickstart from 19 September. Titled as Aala Re, the song captures the emotions of fans and encourages them to join in celebration while ensuring that they take necessary precautions. The film clearly tells people to join the festivities while maintaining a social distancing and following the necessary safety precautions. The 13th edition of Dream 11 Indian Premier League will be played closed door in UAE, witnessing the fans joining the cricket carnival from their homes. 

The film was released during the weekend and has already garnered over 3.3 lakh views on YouTube. 

Read more news on Mumbai Indians

The new film highlights Mumbai Indians’ 'One Family' values where fans are an essential part. It focuses on how the Paltan’s (MI fans) emotions will be undeterred and that this season is going to be no different. The decibels will be as high, the celebrations will be the same but responsibly, with a mask, maintaining social distance.

The video also showcases the spirit of the One Family, which ceases to succumb to any situation and while the world has been facing a global challenge, the MI Paltan shall rise as One.

Read more news coverage on IPL

Once again, Mumbai Indians has continued with their umbrella theme of Aala Re for the annual themes song. The club has been using it for a long time and the videos in different years have featured multiple Bollywood actors, cricketers and fans. The clarion call to the fans has always been answered with fully packed stadiums.  

The title defenders Mumbai Indians starts off its campaign on September 19, against CSK.

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