MAM

Mullen Lintas bolsters its North India operations with new leadership

Sunil Singh Manhas appointed as senior VP & business head for the North region.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/13/photogrid_plus_1634114734889.jpg?itok=czMe6uIz

Mumbai: To consolidate its footing in the region, Mullen Lintas has announced new leadership at its Delhi office. The business function for the North region will be led by Sunil Singh Manhas who has been appointed as senior VP and business head. Nisheeth Srivastava, elevated to group creative director, will oversee the creative product and will be partnered by Sarabjit Singh, who has also been elevated to group creative director (Art). Saumya Baijal, appointed as VP and head of Planning – North, will lead the planning function for the region.

 The new roles are effective immediately, said the agency in a statement. 

The agency's Delhi office has a diverse portfolio of clients ranging from consumer appliances, consumer durables, home improvement, FMCG, healthcare, etc, and also handles flagship brands like Havells and Dabur. It has also won creative mandates for AkzoNobel and LifeCell International recently. The revamp of the leadership team is aimed to bring about a transformative change to the agency's Delhi office.

Sunil Singh Manhas, the business lead for the office, comes from Dentsu and has worked extensively across multiple categories and brands like, Honda, Maruti Suzuki, KFC, Hindustan Times, Max Life Insurance, Paytm, CP Plus, Herbalife, and Moov. With over a decade of experience with agencies like Ogilvy, DDB Mudra, and dentsu, his knack for understanding the business of brands will be a great addition to the agency's Delhi office. Manhas’s mandate will be to deepen the relationship with existing businesses and build new ones, stated the agency.

“Mullen Lintas Delhi is poised for growth having already added a diverse mix of brands into the portfolio this year. We felt that this is the right time to bring in a new leadership team that is young, talented and driven," stated Mullen Lintas CEO Hari Krishnan. "Sunil Singh Manhas comes on board as Sr VP & Business Head for Delhi. Sunil is a seasoned campaigner and knows the Delhi market inside out. He brings with him a wealth of cross-category experience and knowledge. His drive for new business and his passion for ideas will augur well for us.”

Nisheeth Srivastava, who has over 13 years of experience in marketing, advertising, content and digital, started his career as a brand executive with Mudra Ahmedabad in 2007. In 2010, he moved to Lowe Lintas Delhi as a creative. He has also worked with Radio Mirchi (UP) as cluster programming head and OLX India as brand creative lead in the past. A strong advocate of a digital-first approach resulting in conversation and conversion, he has created some highly recognised work for brands such as OLX, Google Pay, ABP News, Philips Lighting, Dabur Real, Havells, Maruti Suzuki, Cargill Foods, and India Gate rice. Nisheeth's mandate will be to steer the agency's creative product to the next level and boost clients' confidence in the agency.

Sarabjit Singh, who will partner Nisheeth in leading the creative duties, brings 15 years of experience to the table, having worked in agencies like Lowe Lintas, Leo Burnett, Cheil and Rediffusion, in the past. His work has won several awards at shows such as Cannes, Spikes Asia, New York Festivals, Effies etc. Sarabjit joined Mullen Lintas when it started in 2015 and has been an integral part of the team ever since. At Mullen Lintas, Sarabjit has lifted the creative product of several brands that the agency handles out of its Delhi office.

Saumya Baijal has over 14 years of advertising and marketing experience working across agencies like Ogilvy, Lowe Lintas, McCann Erickson and others. She has extensively worked on brands like Google, Uber, Fabindia, HT Radio, Philips and more. Previously, she has also worked at Cisco, as Brand Manager - India. She is a strong voice in the gender movement and a bilingual writer. Her articles and poems have been published in popular, widely read national publications and various anthologies. Her role as the chief strategist will be crucial in the transformation of the planning function at the agency’s regional office.

Speaking on the strengthening of the creative and planning function, Krishnan added, “Under the creative leadership of our CCOs Azazul Haque & Garima Khandelwal, there’s a lot that we have achieved already in terms of creative reputation with some stellar work across offices. To reproduce the same momentum in Delhi, we’ve strengthened the creative team with Nisheeth Srivastava & Sarabjit Singh. They are hybrid creative folks with an innate understanding of digital and traditional.” 

“The strategic planning product of Mullen Lintas follows the challenger philosophy and under the leadership of our National Planning Director – Ekta Relan, we’ve made many strides across different brands in our portfolio in terms of brand impact. In keeping with the challenger mentality of the agency, we have brought on board Saumya Baijal as VP and Head of Planning for North. Saumya’s passion for ideas & her energy and enthusiasm towards all things creative, is just what we need for our young & agile operation. With the four of them leading the operation, we are confident of making a prominent impact in Delhi,” Krishnan further said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/alia_bhatt22.jpg?itok=NQdsH09e
Alia Bhatt performs magic tricks in Lay’s new ad for ‘thinnest chips’

MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” - Lay’s Wafer Style.  Titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, “Lay’s Wafer Style – a chip so thin and paper-...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_181443_800_x_800_pixel.jpg?itok=u99W6Miq
Eggoz Nutrition unveils its 'Extra In The Ordinary' campaign

Mumbai: Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called 'Extra In The Ordinary.' Produced by Some Place Nice, the campaign was launched online, utilising a combination of static and video assets to reach the target demographic...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_150012_800_x_800_pixel.jpg?itok=Ty9BytXk
Wow appoints Nikita Jaswaney as head of innovation

Mumbai: Personal care brand Wow Skin Science has announced the appointment of Nikita Jaswaney as head of innovation, in order to strengthen its senior team. In this role, Jaswaney will be at the helm of product innovation and development for Wow Skin Science, Wow Life Science, and Body Cupid. She...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_140210_800_x_800_pixel.jpg?itok=9J3lcaZz
Yulu brings in Rupini Raman as HR head

Mumbai: Homegrown shared electric mobility company Yulu has brought Rupini Raman on board as head of human resources (HR). In this new role, her key responsibilities will be to build Yulu into a preferred employer brand, scale up the talent pool, and create an inclusive, enriching and progressive...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_135157_800_x_800_pixel.jpg?itok=v2RPAEVU
WATConsult celebrates 15 years of inception with NFT

Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India has completed 15 years of its inception this month. To commemorate the milestone, WATConsult has created a digital artwork in the form of NFT (non-fungible token). Titled ‘Once a WATizen, always a WATizen,' it...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_122231_800_x_800_pixel.jpg?itok=F-N1q4Br
The Mavericks wins PR mandate for e-cycle brand Hero Lectro

Mumbai: Following a competitive multi-agency pitch, The Mavericks India, a reputation management advisory firm, has announced that it has won the national communications mandate for Hero Lectro e-cycles. As part of the engagement, The Mavericks will work with Hero Lectro to drive specific...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_121344_800_x_800_pixel.jpg?itok=hsPkEZP3
Freshworks' Girish Mathrubootham named 'Digital Person of the Year' at IDA 2022

Mumbai: Freshworks CEO and founder Girish Mathrubootham has bagged the 'Digital Person of the Year' award at the recently concluded India Digital Awards (IDA) 2022, organised by the Internet and Mobile Association of India (IAMAI). Instituted in the year 2009, IDA is one of the oldest awards for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/sahil.jpg?itok=nqBipplM
m/Six names Sahil Sachdeva as national digital head

Mumbai: m/Six, GroupM’s youngest outcome-based agency has announced the appointment of Sahil Sachdeva as the national digital head on Monday. He will be based out of Gurgaon and will report to m/Six India head and senior VP Saket Sinha.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/222.jpg?itok=lX6u2RgB
Havas Media Group India elevates Uday Mohan as president & chief client officer

Havas Media Group India has announced the elevation of Uday Mohan to the role of president and chief client officer, effective immediately. Mohan will continue to report into Havas Media Group India CEO Mohit Joshi. This is aligned with Havas Group India's vision of building strong leadership...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required