New Delhi: Global brand and customer experience agency VMLY&R has appointed Mukund Olety as chief creative officer in India. He moves from BBDO China, where he was group creative director.

Olety will report to VMLY&R India CEO, Anil Nair and chief creative officer, VMLY&R Asia, Valerie Madon. His mandate will include driving the agency’s creative vision and nurturing its creative talent, said the agency in a statement.

“I couldn’t have thought of a better person to lead our creative team in these thought-provoking times. Mukund has extensive experience working on both local and global brands and working at both Indian and international levels. This grasp of both, coupled with his passion for creativity, makes him an outstanding addition to the VMLY&R family,” said Nair.

With experience in India, China, and South-East Asia, Olety will be instrumental in developing and strengthening the creative capabilities in India in tandem with VMLY&R’s positioning of creating connected brands that add value for clients by harnessing creativity, technology, and culture, said the agency.

“If there is one agency that is poised to become the agency of this decade, it is VMLY&R. It has this potent mix of creativity, technology, culture, and commerce. That is everything you need to create connected brands for the new age,” said Olety, post the announcement. “I am looking forward to creating connected, future-facing and awesome work for our key clients and brands.”

Olety has also worked with Ogilvy, Leo Burnett-Malaysia, O&M India, JWT and DDB Mudra across India and southeast Asia in the past.