MUMBAI: Mukta A2 Cinemas, one of India’s fastest growing cinema-chain from the reputed house of Mukta Arts Ltd., has launched their first-ever brand film that highlights their motto of inclusivity for all. As an entity, they have always endeavored to become the one-stop movie destination for all. The film was created with the sole idea to convey their high quality yet affordable offerings to their patrons.

The idea behind the campaign was to showcase the premium services available at a affordable-for-all prices at their properties across the country, which makes it the go-to destination for all movie lovers. In the fun video, we see a young man arranging a day out for his family via the seamless Mukta A2 Cinemas mobile application. However, there is a twist that follows and unfolds itself as the video progresses. 

Shot at the recently renovated heritage property, New Excelsior Mukta A2 Cinemas, the video takes us through the jaw-dropping iconic venue that still holds a nostalgic old-world charm embellished with a touch of modernity; lavish interiors, stunning lights and an age-old stained glass mirror. There is a segment highlighting the plethora of delectable food and beverage options with pouring of fizzy drinks, crackle of buttery popcorn and fresh-made nachos that leap out of the screen. There is also a glance at some of the cinemas' many key amenities; large display screens, table service, comfortable seating, impeccable picture quality and state of the art sound system. 

At the root of the brand is its aim to provide a premium experience to its patrons without burning a hole in their pockets, and that is exactly what the inspiration behind the video was; to portray the average Indian family with their quirks and inside jokes, having a gala time at the movies. 

Conceptualised by the creative outfit Boat House Media, the brand film will be played across their 50+ screens, throughout the country and internationally, as well through their social media platforms.

Mr. Rahul Puri, Managing Director, Mukta A2 Cinema said, “With our first ever brand film, we had to make sure our vision was conveyed immaculately. We’ve taken it upon ourselves to make the cinema experience one that can be enjoyed by everyone. We hope that our efforts will resonate with movie-lovers who will appreciate the premium experience that is promised by us.”