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MTR Foods partners with Swiggy to deliver food essentials at doorstep

MTR Stores is now on Swiggy to offer key products from every category of the brand

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MUMBAI: MTR Foods Pvt Ltd has partnered with online food delivery platform, Swiggy to deliver food essentials from every category under the brand’s portfolio. As the country continues to be under lockdown, food remains to be an essential item for all. This move by both the brands is to ensure last-mile connectivity of food to their consumers amidst the COVID-19 outbreak in the country.

The partnership will allow consumers to purchase MTR Foods products, now easily accessible through the MTR Stores and the Urban Kirana tabs available on the Swiggy app. The store currently carries key MTR products from all categories under the brand including Masalas, Pure Spices, Ready To Eat Meals, Rice Idli, Rava Idli, Dosa, Upma and other Breakfast Mixes, Beverages, and others.

“We’re facing unprecedented times with the world facing a pandemic and our country under an extended lockdown. Under these circumstances, it is critical for us to ensure that our consumers have a continuous supply of our products. With home delivery witnessing a significant rise, this partnership with Swiggy would enable us to reach out to the majority of our consumers and ensure that their products reach them safe and sound, whenever they need them. With Swiggy’s extensive hyperlocal reach, this partnership was a natural one for us," said MTR Foods Pvt Ltd CEO Sanjay Sharma.

Swiggy will source the products from the MTR Foods distributors listed on to the platform to ensure the proper handling of products and enable availability across cities through no-contact delivery.

Swiggy COO Vivek Sunder said, “MTR’s extensive and popular product range such as breakfast mixes and ready-to-eat meals, beverages, spices, pickles, and sweets will be readily available for customers now more than ever. Our partnership with the brand will leverage their distribution centres and retail outlets across major cities to ensure quick and reliable supply of these products through Swiggy’s efficient delivery service. Our ‘No-Contact’ delivery feature, which can be availed on all prepaid orders, will continue to help both customers and delivery partners maintain a safe distance.” 

The store is now live in Bangalore and we will go live in other metros and Tier 2 cities in a few days. Along with the products being available to consumers across key markets, all necessary precautions have been taken by both partners to ensure the safety of both the consumers as well as the delivery executives. To this effect, all delivery executives in these markets have undergone a special training coordinated by the MTR Foods team on precautions they need to take while making a delivery, to ensure complete safety of the delivery persons as well as the products.

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