mSix&Partners wins integrated media mandate for VKC Nuts

mSix&Partners wins integrated media mandate for VKC Nuts

The brand is launching Nutraj Bactopure, pasteurised dried fruits.

mSix&Partners

Mumbai: GroupM’s outcome-based agency, mSix&Partners, has won integrated media and social duties for VKC Nuts, which also operates under the brand name ‘Nutraj’. The brand is also launching Nutraj Bactopure, pasteurised dried fruits.

The account was won following a multi-agency pitch and will be handled out of mSix&Partners’ Gurgaon office where the team will drive brand experience with its creative outlook and proficiency.

As a part of this association, mSix&Partners’ agenda is to nurture the rightful audience through its data driven approach with VKC nuts as a pioneer and continuously engage the consumer through meaningful social strategy that brings out the quality and purity of the product. With GroupM’s intelligence and expertise in the FMCG sector, mSix&Partners will help VKC to grow further, faster.

mSix&Partners India managing director Subhamay Mukhopadhyay said, “It is a pleasure to have VKC Nuts as a client. The dry fruits industry is seeing an upward trajectory with multiple innovations taking place. Our teams will work on integrated media duties for VKC by driving a combination of our expertise and our specialised outcome-based offerings to further enhance the brand and the experience it provides its customers. VKC nuts is focused on some major brand expansion plans, and we will help the brand grow with our start to end brand solutions.”

VKC Nuts managing director Gunjan Jain said, “Equipped with the in-house expertise of data, analytics and audience insight, mSix&Partners will further strengthen VKC nuts’ offerings and bolster its position as the category leader.”