MAM
MRF ties up with IPL for Blimp
MUMBAI: MRF has joined the Indian Premier League (IPL) bandwagon.
It is sponsoring the Blimp in a deal believed to be worth Rs 150 million a year. The Blimp is a balloon that floats over the stadium. This is the first time that the Blimp will be a part of the IPL.
Earlier this week, IPL chairman and commissioner Lalit Modi, while not giving any revenue figures, claimed that the IPL will double revenues from the central pool. This includes the deals done with Colors and Youtube.
A recent deal done has been with Karbonn Mobiles which is the telecom category sponsor. It is also sponsoring IPL Nites. This figure is believed to be around Rs 170 million a year.
in addition to Karbonn Mobiles, The UB Group is also sponsoring IPL Nites. Kingfisher was the sponsor for the Opening Night which took place yesterday.
MAM
Vikram Vijay Chandan steps down as Vice President of Sales at Sony Pictures Networks India
Sales veteran exits after 16 years with the media giant.
MUMBAI: Vikram Vijay Chandan has decided to change into a new pair of shoes after 16 years of striding through Sony Pictures Networks India. The experienced media executive has stepped down from his role as Vice President of Sales at Sony Pictures Networks Distribution India. He announced his departure via a LinkedIn post, describing it as “time to change into a new pair and step back into the game called life.”
Chandan joined Sony in 2010 and rose through the ranks, holding leadership positions across sales, affiliate partnerships, and business development. In his most recent role, he spearheaded national sales strategies and managed revenue responsibilities exceeding Rs 175 crore in the North region, while leading large cross-functional teams.
In his farewell note, he expressed a mix of emotions, “After spending 16 incredible years with Sony Pictures, I have decided to move on.”
Before joining Sony, Chandan gained valuable experience in sales and distribution at organisations including ESPN Star Sports, Lotte India, Cargill India, and Parle Products. He holds an MBA in Marketing from the Institute of Management Technology, Ghaziabad, and a B.Com degree from Delhi University.
Details of his next professional move have not been disclosed.
In the fast-paced world of media and entertainment, where deals move as quickly as content, Vikram Vijay Chandan has been a steady performer for over a decade and a half. As he steps away from Sony, the industry will be watching to see where this seasoned sales leader laces up next.
