MAM
Report on Shemaroo

Mpower asks netizens to share their safe space with #Myndful5

Amidst lockdown, Mpower has offered uninterrupted online consultation.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/01/18/sapna.jpg?itok=841klx7m

NEW DELHI: Covid2019 has not only impacted the economy but also affected peoples’ mental well-being. Many have lost loved ones, been fired, suffered business losses, domestic violence, lived in isolation and been under great pressure and anxiety. Till a few years ago, conversation about mental health was brushed aside but in recent times, people have started paying attention in order to lead a well-balanced, happy life and increase their productivity at work.

On its fifth anniversary, Mpower has appealed to people to create a #Myndful5 space of their own. To drive awareness around this campaign, Mpower is urging netizens to showcase their unique ways of creating their personal #Myndful5 space, by posting interesting images on their social media handles. Users have been sharing activities they regularly undertake as a means to unwind and rejuvenate, in a secure space of their own, being mindful about their mental health. Whether it is through meditation/yoga, or by indulging in dance/music therapy, people have found novel ways to beat pandemic blues or recoup amidst the stress of daily life. To join the movement, users can upload a post in their comfiest spot, doing what’s most mentally rewarding for them, along with five reasons how it helps them, by tagging Mpower’s social media handles along with #Myndful5.

Mpower founder and chairperson Neerja Birla said, “There’s definitely a lot more awareness about the need for having a safe space of one’s own, but we still have a long way to go. With #Myndful5 as our theme for Mpower’s fifth anniversary, our objective is to increase this awareness and encourage more people to create such spaces, and indulge in activities that are mentally gratifying. Through wide reach of social media channels, we are hopeful of creating a community that empowers, and encourages positivity, and acts as a catalyst towards building a better tomorrow. I am really proud to share that since inception, Mpower’s numerous initiatives and interventions have reached around 50 million individuals and touched more than 10 million lives.”

Ever since the pandemic struck, Mpower has intensified its efforts to alleviate stigma around mental health and has been urging people across all age groups to come out in the open and seek help.

Since March 2020, to counter the onslaught of mental health problems, Mpower has launched a series of initiatives such as Mpower 1on1 24x7 helpline, Mpower eClinic for tier-2 towns, ‘Minds Matter’ school curriculum, Mpower Hub for training remotely located mental health professionals and mental health services for Mumbai police and healthcare workers. 

Mpower has made effective use of social media by undertaking high decibel campaigns such as #SunoDekhoKaho with Amitabh Bachchan, so that mental health awareness reaches masses and creates desired impact. Amidst the lockdown, Mpower has been committed to offer uninterrupted clinical intervention using the online consultation route. In 2021, Mpower plans to expand its clinical footprint to four new cities; Kolkata, Pune, Hyderabad and Kalyan.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/d.jpg?itok=jaHpobr6
NXTDigital elevates Vynsley Fernandes to MD & CEO

Hinduja Group’s media vertical NXTDigital has elevated Vynsley Fernandes to the position of managing director and CEO and inducted him into the boards of the media groups’ subsidiary companies comprising OneOTT Intertainment, IN Entertainment  and IndusInd Media & Communications – in line with...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/img_26022021_182248_800_x_800_pixel.jpg?itok=TQLRiZHA
FarEye ropes in Dropbox’s Suvrat Joshi as chief product officer

NEW DELHI: Logistics SaaS platform FarEye has roped in Suvrat Joshi as its chief product officer (CPO). He will drive the product vision and accelerate the company’s global product expansion with key focus on the customer’s needs. Based in Seattle, Joshi brings with him over 20 years of experience...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/dlf.jpg?itok=wmsQZyh-
DLF Avenue gets festive for its One-year Anniversary

This month of love, Delhi’s latest landmark for shopping, dining & culture, DLF Avenue completed 1 year of offering stellar services and quality shopping experience coupled with a sophisticated and chic ambience to all its patrons. Visitors are welcomed to join in the celebration and feel...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/priyan.jpg?itok=KyY6vg4Z
Dreamcast hosts JLF, World’s Largest Literature Festival, on their Virtual Event Platform

The Kumbh of Literary Festivals, The Jaipur Literature Festival is LIVE yet again this year with it’s larger life Virtual Avatar. Powered by Dreamcasts’s virtual platform, the platform replicated JLF’s iconic Venue, where the festival has been held in the last 13 years.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/zoo.jpg?itok=yULqIwii
Zoo Media inks strategic partnership with Noesis.Tech

NEW DELHI: Zoo Media, which owns the digital agency FoxyMoron, has inked a strategic partnership with technology products and services agency Noesis.Tech. The aim of the partnership is to solidify the stance of the network as a full-service network with a developing breadth and depth across media,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/img_26022021_132858_800_x_800_pixel.jpg?itok=iIeji3up
Levi’s to tap into the emerging female denim customer market with latest campaign

NEW DELHI: Worth around Rs 30,000 crore, the Indian denim market is a growing industry. The fabric has not just found its place in the wardrobe of people across age groups and gender but has over the years transformed itself into a style statement. And with growing fashion awareness and a jump in...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/ramsai.jpg?itok=OeXiP51Q
Zenith India appoints Ramsai Panchapakesan as national buying head

Zenith India has appointed Ramsai Panchapakesan as the agency's national buying head. He will lead it's pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale in the local marketplace.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/dov.jpg?itok=CIWNQtg8
Dove takes on India's matrimonial ads with #StopTheBeautyTest

We have all come across them- matrimonial ads screaming “Bride Wanted: Fair, slim, tall…”. These labels have become so ingrained and embedded in our collective psyche that we cannot visualise beauty in any other form or size.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/mix.jpg?itok=Fw4bRw8n
Knives out: Fast food chains revert to roasting in new ad campaigns

For the most part, it appears that the worst of the pandemic is behind us. Vaccination programmes have been rolled out on a war footing in most countries, active caseloads have gone down and the economy, too, is showing signs of revival. People have resumed most of their pre-Covid leisure...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required