MUMBAI: Motilal Oswal Asset Management Company (MOAMC) has come out with a new digital campaign, further strengthening its position as an equity investing expert.

The underlying theme of the campaign is based on observed behavior wherein investors keep analysing past performance to decide on future course of action.

Speaking on the campaign, Motilal Oswal Financial Service executive director marketing Ramnik Chhabra said: “When investing in equity, many investors have a “mud mudke dekhna” mentality. This often proves detrimental. It is this insight that we have used in our latest educational campaign for MOAMC.  In equity, if you keep looking backward, you can't move forward.”

Highlighting the creative visualization behind the campaign, Ramnik said: “The execution shows people who continuously look backward losing out. Using a distinct tone and personality consistent with previous Motilal Oswal communication, the campaign depicts different situations people find themselves in if they keep looking back.”

The campaign was launched on 12 February 2020. The digital campaign consists of a digital film and social media posts.

https://bcwithrc.blogspot.com/2020/02/mudmudke-na-dekh-mudmudke.html