MAM
Report on Shemaroo

Mondelez India forays into Cakes category, with the launch of Cadbury Chocobakes Choc Layered Cakes

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/30/cakes.jpg?itok=bqEpL1PB
  •  

Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., today announced the launch of Cadbury Chocobakes Choc Layered Cakes. This is the company’s second launch under the Chocobakery sub-category, in less than a year, after the successful launch of Cadbury Chocobakes Choco-filled Cookies. With this launch, the company is bringing together power of their global baking expertise and the much-loved chocolatey Cadbury taste. Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020.

Commenting on the launch, Deepak Iyer, President – India, Mondelez International, said “We are expanding our portfolio into related categories by driving the taste of chocolate as a snack – beyond the bar.  Today with our strong Cadbury legacy and an established play in biscuits and cookies we are well placed to expand into the bakery and cakes segment with layered cakes. With our individually wrapped chocolatey cakes we are not only providing a new eat experience but driving consumer convenience both for in-home and on the go consumption. This is an important milestone in the journey of our company in India.”  

“I am so proud of our teams who worked during these difficult times over the last few months to get a new product, in a new category to the market – this showcases our commitment to our consumers,” he added

Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, added, “Our Biscuits business in the country has been one of the key growth drivers for us, globally and in India. Our endeavor has always been to provide unique eat experiences and a broad range of product offerings to our consumers – some of our unique innovations like Bournvita Biscuits – Banana & Oats, Oreo Cadbury Dipped, Cadbury Chocobakes Choc-filled Cookies, etc. are a testament to this commitment.  We are confident that our latest launch – Cadbury Chocobakes Choc Layered Cakes will help us further expand the category and open interesting avenues in the snacking space”

Description automatically generatedWith a vision specific to the category, Mondelez India aims to ‘introduce delicious, consumer-relevant products’ aligned to the daily consumption occasions by not only providing newer eat experiences, but also empowering consumers to snack right. After the successful launch of Cadbury Chocobakes Choc-filled Cookies, the launch of Cadbury Chocobakes Choc Layered Cakes is a concerted effort towards solidifying the company's resilient grip in the Chocobakery sub-category of the Indian market, at the back of its consistent innovative drive and marketing excellence.

The launch of Cadbury Chocobakes Choc Layered Cakes will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation. Cadbury Chocobakes Choc Layered Cakes is priced at just Rs. 10 for a single pack (21 gms) and Rs. 60 for a pack of six (126 gms) and is all set to make its grand online debut, through an exclusive preview.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/q.jpg?itok=5GvkGIAf
Adaptability & speed key factors to get through tough times: SBI General’s Shefali Khalsa

That India’s banking and finance sector has witnessed explosive growth and expansion ever since the era of economic reforms was launched nearly three decades ago is not news. That this growth also fuelled new windows of employment opportunity for women in the BFSI sector is however not so well...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/marketing.jpg?itok=MpyINgBW
Rebuilding consumer trust, meeting altered expectations: Brands on the 2021 challenge

Our world, as we know it, changed irrevocably last year in the wake of Covid2019. As people everywhere struggled to make sense of an evolving reality, organisations too were forced to reassess and recalibrate their businesses in a bid to survive and grow.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/kapil.jpg?itok=b7Sk5y5F
Fittr brings on Kapil Mehta as head of marketing

NEW DELHI: Online health and fitness brand Fittr has strengthened its core leadership team with the appointment of Kapil Mehta as the head of marketing. In his new role, Mehta will be responsible for formulating the overall marketing strategy, alongside building and developing brand Fittr. A...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/sss.jpg?itok=etxhJff8
#DontMessAround with unprotected sex, says Manforce Condoms

NEW DELHI: Manforce Condoms has come up with a new campaign #DontMessAround, urging people not to engage in unprotected Through this campaign, the brand is focusing on a larger responsibility of educating people to use condoms to steer clear of messy scenarios which arise due to unprotected sex....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/img_04032021_125026_800_x_800_pixel.jpg?itok=ZOrelUoY
Publicis Groupe merges Indigo Consulting & PWW digital marketing teams

MUMBAI: Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (PWW). This move will make PWW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/wonder.jpg?itok=05h9mrOg
Publicis Groupe’s Sweety Advani joins Wondrlab as CFO

NEW DELHI: Platform-first martech start-up Wondrlab has appointed Sweety Advani as its chief financial officer (CFO). She will be based in Mumbai, and will report to Wondrlab founder & CEO Saurabh Varma. Advani joins from Publicis Groupe, where she was the finance director for South Asia. “...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/tk.jpg?itok=LBNBAuUg
Decoding Hotstuff's quirky hit campaigns for BFSI brands

With the digital domain growing at a magnificent pace, brands across categories are looking towards it for marketing their products. In the past year, several businesses have admitted to increasing their digital ad spends and investing more time and energy to make the most of the medium.

MAM Media and Advertising Media Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/oreooo.jpg?itok=Y_Jfgk8P
Cookie crumbles: Oreo maker sues Parle over design infringement

NEW DELHI: Mondelez-owned food manufacturer Intercontinental Great Brands, the maker of Oreo biscuits, has moved the Delhi high court against Parle Products, alleging that the design of one of its biscuit brands is similar to that of its popular offering. Intercontinental has claimed that the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/havas.jpg?itok=6kzFqHZ-
Havas Creative India bags digital mandate for ITC's Bingo

NEW DELHI: ITC Foods has awarded the digital mandate for Bingo to Havas Creative following a multi-agency pitch. The mandate includes the complete portfolio of ITC’s salty snack offerings including sub-brands such as Bingo Chips, Mad Angles, Tedhe Medhe, NoRulz and any future launches. The account...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required