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Mondelez India expands its presence into the morning snacking space with Bournvita Fills

The launch will be supported by a high decibel integrated marketing campaign.

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DELHI: Mondelez India, the makers, and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, Oreo, etc., has expanded its morning snacking presence, with the launch of Bournvita Fills. The company is expanding its legacy and much-loved brand – Bournvita into the morning snacking space – another foray after Bournvita Biscuits. This innovative new avatar of Bournvita, is a nourishing morning snack which provides the nutritional benefits of Bournvita of strong bones, strong muscles and active brain and fuelling the morning snacking needs of the nation.

Commenting on the launch, Mondelēz International president – India Deepak Iyer says, “For more than 70 years, our products have delighted consumers, both at an emotional and a functional level. Bournvita continues to play a crucial and trusted role in consumers’ lives. A few years back, the brand extended successfully into morning snacking occasion with the launch of Bournvita Biscuits. Today as part of the same strategy the brand is expanding its presence in the morning snacking occasion through the launch of Bournvita Fills – an easy to eat and nutritious snack that can be had with or without milk. We see tremendous opportunity for this product and are excited about the role it will play in the lives of our consumers.”

Mondelez India associate director – marketing (gums, candies, beverages & meals) Inderpreet Singh added, “Bournvita has been one of India’s most trusted brands, for more than 70 years now, and it continues to meet the nutritional needs of the nation with an array of offerings. Banking on the brand’s equity and trust, the launch of Bournvita Fills is yet another wholesome offering that will add value to the lives of our consumers through its nutritional composition & delicious taste – especially in today’s day and age when consumers are increasingly leaning towards snacking options that are healthier.”

With Bournvita Fills, the company is not only offering consumers more choice but also empowering them to snack right, bringing alive the company’s mission to provide the right snack, for the right moment, made the right way. Continuing to rely on India’s much loved and trusted brand Bournvita’s 70 years old legacy, Mondelez India aims to continue to ride the wave of innovation by introducing such offerings and adding to its progressive snacking portfolio.

The launch will be supported by a high decibel integrated marketing campaign, devised to garner maximum awareness on the new product. Bournvita Fills is priced at Rs. 10 for a small pack (18 gms) and Rs. 170 for a large pack (250 gms) and is all set to hit the shelves in the markets of Andhra Pradesh, Telangana and Maharashtra in the initial phase, followed by a pan-India launch in the coming months.

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