MAM

Mondelez India adds another flavorful festival to its basket of celebrations

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/31/mondelez.jpg?itok=_8XpNdUh

MUMBAI: Since the launch, Cadbury Celebrations has played an integral part of India festivities as a gifting option. Whether it is weaving ‘Mithas’ to the beautiful bond of siblings during Raksha Bandhan or adding a gleam of happiness during the festival of light - Diwali, Cadbury Celebrations is deeply ingrained in the Indian culture. Adding one more heart-warming occasion to its portfolio of celebrations, it is now expanding its footprint to new festivities, starting with Eid. This is part of another effort to carve out space in a festival where sharing and gifting sweets holds significant emotional value.

Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said, “Cadbury Celebrations is one of the most loved brands for festival gifting in our country. The brand brings to life the joy of gifting by bringing people together and strengthening relationships. This year, in a novel and fresh endeavour, we are activating the brand during Eid. It is a festival where chocolate gifting has been traditionally low and our Eid commercial actually pivots on this very fact. With a heart-warming set-up that involves a couple unfamiliar with Eid customs invited to an Eid celebration, the film highlights how a pack of Cadbury Celebrations brings people closer to each other. Building on our proposition of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’, the film also reminds us that while different festivals have their own unique customs, their warmth and spirit of goodness is universal in nature”

Conceptualised by Ogilvy, this campaign is driven through a digital film centred on the theme ‘Alag kahan hai. Meetha toh meetha hota hai’. The film depicts a couple visiting their friend’s house to greet them for Eid. They are unsure about their gift since they are unfamiliar with the customs but are redeemed by the host who not just accepts the gift, but makes it a part of the festival.

“We had to put our trepidation in the idea itself. The uncertainty of whether this is the right gift or not was at the heart of the tension of this film. A couple who is unsure about their gift. Till they are redeemed by the host who not just accepts the gift, but makes it part of the festival’, says Neville Shah, Executive Creative Director at Ogilvy West

Apart from the digital film, Mondelez India plans to take up various OOH and other digital interventions to drive home the point that Cadbury Celebrations is just as good an option in gifting during Eid. The campaign will be activated across Jammu & Kashmir, Uttar Pradesh, Bihar, West Bengal, North East, Mumbai & Hyderabad.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/groupm.jpg?itok=iKZpsJ5_
GroupM India rejigs top management

MUMBAI: GroupM India, the media investment group of WPP, has appointed Sidharth Parashar as President - Investments and Pricing, GroupM India and Ashwin Padmanabhan as President – Partnerships and Trading, GroupM India. As part of this elevation, both Sidharth and Ashwin will join the GroupM...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/sbi.jpg?itok=ysejtQWI
This Children’s Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha

MUMBAI: The celebration of Children's Day in India dates back to 1956. Children are regarded as the ‘future of the country’ and this day is celebrated to increase awareness of their rights, care and education. This Children’s Day, SBI Life Insurance along with Muskan Foundation support the cause of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata2.jpg?itok=UIrMADx7
Tata Motors announces 'India Ki Doosri Diwali' campaign

Extending the festive cheer, Tata Motors announced the launch of its new ‘India ki Doosri Diwali’ campaign, to celebrate the success of its SCV range. Under this offer, for every Tata Motors SCV and Pickup (PU) vehicle bought during the month, the buyer will receive an assured gift through a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata.jpg?itok=O3rdkUc4
Dentsu Impact bags digital mandate for Tea Brands of Tata Global Beverages India

Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/likee.jpg?itok=SD4Ob8il
Desi Melodies collaborates with Likee to promote music video filhall

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with Desi Melodies to promote its most-awaited music video Filhall. Composed by famous Punjabi lyricist Jaani and sung by leading singer B Praak, Filhall marks the debut of India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/irdeto.jpg?itok=TtiOLOg0
Irdeto partners with Amlogic, Skyworth to launch production-ready Hybrid STB Reference Design Programme

MUMBAI – Android TV, with the extensive Google app store is already playing an influential role in pay TV, as operators are under pressure to increase consumer choice, reduce cost and speed up time to market. To address these challenges, Irdeto has partnered with Amlogic, a leading fabless...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/harikrishna.jpg?itok=E7RMsH3C
TheSmallBigIdea to drive regional engagement with TSBI Bharat

MUMBAI: After having successfully led numerous multi-category brands, TheSmallBigIdea now announces its initiative to help brands reach the next 100 million digital users with TSBI Bharat.  With the focus pivoting on content localisation across the digital landscape, ‘TSBI Bharat’ will enable...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/moneycontrol.jpg?itok=7qJwQWvo
Moneycontrol brings India’s Biggest Virtual Trading Game - Moneybhai

MUMBAI: Moneycontrol, India’s leading financial platform, introduces a powerful, modern stock simulator — Moneybhai; a unique investing simulation platform aimed at giving an opportunity to learn trading by experiencing markets in real time with real data using virtual currency.  The platform seeks...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/05/bablu.jpg?itok=_0nYLP8n
One Take Media Co. (OTMC) introduces Bablu Dablu - Cubs and Cubs2 to India

MUMBAI: OTMC has acquired all media rights fornewest season, BABLU DABLU’sCubs-1 and Cubs-2 in India. It has 104 episodes of 13 mins each. After the great success of BABLU DABLU, various 7 Seasons, OTMC is happy to present BABLU DABLU Cubs Season-1 & Season-2.  All platforms rights including...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories