Report on Shemaroo

Mindshare names Adam Gerhart as global CEO

He has been with the organisation for over 15 years.

NEW DELHI: GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a deep expertise in building innovative partnership models and new ways of leveraging media to solve business challenges. Gerhart , who will serve on GroupM’s global leadership team (GLT), also maintains his Mindshare US CEO role until a successor is named.

As global CEO, Gerhart’s remit includes the strategy and operations of the award-winning global agency network that spans across 86 countries, and the professional development of the agency’s nearly 10,000 colleagues. With a strong belief in media as a business driver for brands, Gerhart’s vision elevates the strategic role media can play in creating purpose and growth. That vision also encompasses data and insights that influence broader brand opportunities like product development, sales and marketing, among others.

“Adam has an unrelenting commitment to clients and to team Mindshare,” GroupM global CEO Christian Juhl said. “He brings a strategic business sense combined with a commitment to clients and culture. Adam has always played a pivotal role in Mindshare and our clients' success around the world, which makes him the perfect fit to now lead the agency into a new era globally.”

Mindshare manages $24 billion in media investment billings globally (COMvergence, 2019). This year, Mindshare topped COMvergence’s global new business barometer for the first half of 2020, with GroupM also taking the number one spot for global media agency group.

“One of this agency's greatest strengths has long been its connected global network. The opportunity to lead this incredible group of people leaves me without words to describe my pride and excitement," said Gerhart. "Media strategy is often defined narrowly yet its dynamism and creativity can impact the trajectory of a company's business success. As we work to bring ‘Provocation with Purpose’ to life, we'll demonstrate how media can solve brand challenges, as well as have a positive impact on the world."

Previously, Gerhart served as CEO of Mindshare US, where he led media innovations in areas such as neuroscience (the first in-house NeuroLab of its kind for a media agency), investment (the first Inclusion private marketplace series for a US media agency, including LGBTQ and Black voices and publishers), voice commerce, audio strategies, and more. 

In the last 18 months, Mindshare has been honoured with Ad Age’s Agency A-List, MediaPost’s Media Agency of the Year, WARC 100’s Top Agency Network, Cannes Lions’ Media Network of the Year and the leading winner in the MMA’s SMARTIES X Awards.

Gerhart joined Mindshare in 2003 and quickly rose through its ranks, becoming US CEO in 2016. Over the years, he’s helped build and grow the agency’s client portfolio across a range of global brands. Early in his Mindshare tenure, he was a founding member of Mindshare’s US communications planning group, a specialist team dedicated to bringing multi-disciplinary thinking to clients’ communications needs.

He’s been an active member of The International Advertising Association and previously on the boards of the Mobile Marketing Association (MMA) in Europe and think in the US. Gerhart was also honoured as one of The Internationalist’s 2016 Agency Innovators for his forward-thinking global achievements.

Latest Reads
MIB frames new guidelines for govt ads in outdoor media

NEW DELHI: Out-of-home advertising took a hit during the Covid2019 pandemic, but with gradual easing of restrictions and increasing number of people stepping out, the sector is seeing a revival. With the onset of the election season in the country, outdoor advertising is set to get a further boost...

MAM Marketing MAM
MIB directs halt of Toy Fair ad campaign in poll-bound states

NEW DELHI: The ministry of information and broadcasting (MIB) has issued an advisory for private, cable and satellite channels and radio stations to immediately stop the broadcast of the 'Toy Fair' campaign in poll-bound states.

MAM Media and Advertising Ad Campaigns
NXTDigital elevates Vynsley Fernandes to MD & CEO

Hinduja Group’s media vertical NXTDigital has elevated Vynsley Fernandes to the position of managing director and CEO and inducted him into the boards of the media groups’ subsidiary companies comprising OneOTT Intertainment, IN Entertainment  and IndusInd Media & Communications – in line with...

MAM Media and Advertising People
FarEye ropes in Dropbox’s Suvrat Joshi as chief product officer

NEW DELHI: Logistics SaaS platform FarEye has roped in Suvrat Joshi as its chief product officer (CPO). He will drive the product vision and accelerate the company’s global product expansion with key focus on the customer’s needs. Based in Seattle, Joshi brings with him over 20 years of experience...

MAM Media and Advertising People
DLF Avenue gets festive for its One-year Anniversary

This month of love, Delhi’s latest landmark for shopping, dining & culture, DLF Avenue completed 1 year of offering stellar services and quality shopping experience coupled with a sophisticated and chic ambience to all its patrons. Visitors are welcomed to join in the celebration and feel...

MAM Marketing MAM
Dreamcast hosts JLF, World’s Largest Literature Festival, on their Virtual Event Platform

The Kumbh of Literary Festivals, The Jaipur Literature Festival is LIVE yet again this year with it’s larger life Virtual Avatar. Powered by Dreamcasts’s virtual platform, the platform replicated JLF’s iconic Venue, where the festival has been held in the last 13 years.

MAM Marketing MAM
Zoo Media inks strategic partnership with Noesis.Tech

NEW DELHI: Zoo Media, which owns the digital agency FoxyMoron, has inked a strategic partnership with technology products and services agency Noesis.Tech. The aim of the partnership is to solidify the stance of the network as a full-service network with a developing breadth and depth across media,...

MAM Marketing MAM
Levi’s to tap into the emerging female denim customer market with latest campaign

NEW DELHI: Worth around Rs 30,000 crore, the Indian denim market is a growing industry. The fabric has not just found its place in the wardrobe of people across age groups and gender but has over the years transformed itself into a style statement. And with growing fashion awareness and a jump in...

MAM Media and Advertising Ad Campaigns
Zenith India appoints Ramsai Panchapakesan as national buying head

Zenith India has appointed Ramsai Panchapakesan as the agency's national buying head. He will lead it's pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale in the local marketplace.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required