MUMBAI: Mindshare, a media agency from GroupM, today announced a major rejig of leadership roles in line with the agency’s efforts to stay adaptive, agile and innovative. These leaders have all been groomed from within the agency.
Harsh Deep Chhabra takes on the role of SVP, Mindshare Fulcrum with immediate effect. In his last five years in the company, he has played an instrumental role in the growth of team Fulcrum at Mindshare and ensuring value creation for Hindustan Unilever. Harsh has also played a critical role in managing the strategic digital mandate.
As Mindshare re-orients its business around the pillars of “Acceleration”, “Outcomes” and a “Refreshed Neo”, there have been key changes in the leadership of its Content+ practice and Neo India as well.
Ajay Mehta moves to the role of SVP Content+. In his new role, he will take on national responsibilities for Entertainment & Sports (ESP), Branded Content, Music & IP Creation along with the Experiential Marketing practice. His responsibilities also include South Asia Content+ mandate for Unilever.
Nikhil Mayne has been designated VP Content+. His responsibilities include developing the Social Media practice and driving the creation of Agile content that powers performance marketing. He will also drive the ESP & Branded Content practice for m/SIX India.
Samraat Kakkar, who has driven the Digital practice for Mindshare North & East, will take on the role of VP Neo India. Neo is a proven expert in Performance Marketing globally and partners Mindshare in driving integrated solutions for clients across Brand & Demand.
Mindshare South Asia COO Amin Lakhani said: “We at Mindshare strive to keep our clients ahead of the curve and our people agile and integrated. All these leaders have proven their abilities to deliver desired outcomes and beyond even in challenging situations. I am positive that the new structure will help us achieve maximum impact for our clients and create more value for our teams”
Mindshare South Asia CEO MA Parthasarthy said: “As the industry is staring at unexpected times, it is imperative for us as an agency to be future-ready. We are delighted to have such experienced leaders within the agency, who are future-focused and skilled to deliver disruptive business thinking for our clients”
