Mindshare emerges as ‘Media Agency of the Year’ at Goafest Abbys 2019

Mindshare emerges as ‘Media Agency of the Year’ at Goafest Abbys 2019

Wins 14 awards with 3 Golds for Hindustan Unilever and 1 Gold for Aditya Birla Capital

Media Agency of the Year

MUMBAI: Mindshare, India’s largest full-service media agency and part of GroupM, was announced as the winner at Goafest Abby Awards 2019. They brought home an impressive haul of 4 gold, 6 silver and 4 bronze across clients and categories scoring a total of 84 points

The awards won demonstrated power of Data, Digital and Content coming together. The agency won Gold for

1) Close Up's 'Basant Loves Nidhi' – In order to bring alive its proposition of ‘Breaking Barriers’ in a romantic relationship, Close Up created fictional characters ‘Basant and Nidhi’ and a quest to finding who they are

2) Brooke Bond's 'Bringing two rival nations together over a different cup' - Brooke Bond Red Label got together Amir Sohail and Venkatesh Prasad during Asia Cup Final who had etched their names in cricketing rivalry 22 years ago to relive their experience, however this time the feeling was of friendship and camaraderie, both sipping tea, but from a different cup

3) Lifebuoy's 'Adaptive Data Lighthouse' - A data led infection alert system using a contextual audio communication to help Lifebuoy proactively alert rural consumers about the prevalent disease in their village and educate these vulnerable people on the importance of handwashing with soap as the single most cost-effective preventive measure.

4) Aditya Birla Capital's 'Waterfall targeting' - Waterfall Targeting was an innovative use of exhaustive social listening that was translated into bespoke branded content with inspiring real-life video stories so highly personalized, it made users feel that it was like their own dreams and aspirations, that someone else has managed to achieve with mindful money planning.

Commenting on the victory MA Parthasarathy, CEO Mindshare South Asia said, “These awards are a testimony to Mindshare's sustained focus on innovative solutions. We strive to deliver ground-breaking narratives for our clients. We are happy that our efforts are recognised and appreciated. We are incredibly proud of the talent at Mindshare that made this happen.”

Amin Lakhani, Chief Operating Officer, Mindshare South Asia commented on the win, “These awards boost our enthusiasm and we strive to push our bounds with every campaign for each of our client. We would also like to congratulate all our clients as this victory is a reflection of the innovation they invest and believe in.”

Here is the complete list of awards won by Mindshare at Goafest Abby’s 2019:

Sr. No.

Category

Title

Client

Metal

1

Innovative Use of Radio

Basant loves Nidhi

Close Up

Gold

2

Innovative Use of Branded Content - Integration

Bringing two rival nations together over a different "CUP"

Brooke Bond Red Label

Gold

3

Innovative Use of Branded Content - Creation

Waterfall Targeting - How video story-telling and data intelligence came together to build emotional relationship

Aditya Birla Capital

Gold

4

Innovative Use of Data & Analytics

The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India

Lifebuoy

Gold

5

Innovative Use of Audio Visual

BYJU - Home demonstration that reached 23 million households

BYJU's The Learning App

Silver

6

Innovative Use of Digital Search

Kurkure Contains Plastic

Kurkure

Silver

7

Innovative Use of Integrated Media

6 Pack Band 2.0

Brooke Bond Red Label

Silver

8

Cause Marketing

Building community to Save lives

Hit

Silver

9

Innovative Use of Data & Analytics

BYJU's Media Measurement Model

BYJU’s The Learning App

Silver

10

Innovative Use of Data & Analytics

Otrivin: Cold and Flu Predictor

Otrivin: Cold and Flu Predictor

Silver

11

Innovative Use of Print

#BreathFree- a clean air initiative by Volvo Cars

Volvo Cars

Bronze

12

Innovative Use of Branded Content - Integration

BYJU - Home demonstration that reached 23 million households

BYJU's The Learning App

Bronze

13

Innovative Use of Branded Content - Creation

Stand up for 'The Volvo Cars anthem'

Volvo cars

Bronze

14

Innovative Use of Social Media

Talking Ice creams- The unofficial IPL partners!

Kwality Walls

Bronze