MAM

Milestone Dentsu to handle Numero Uno duties

The agency won the account following a multi-agency pitch

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/08/milestone.jpg?itok=oO6azSOc

MUMBAI: Milestone Dentsu, the creative arm of Milestone Brandcom, the OOH agency from the house of Dentsu Aegis Network, has bagged the creative mandate for the leading fashion brand, Numero Uno. The agency won the account following a multi-agency pitch. 

Commenting on the decision Numero Uno Clothing CMD Narinder Singh Dhingra said, “We want the brand to be interesting and relevant with the changing times. The brand must evolve over time and in this quest, we need the right partner who not only understands the consumers but also knows how to disrupt their purchase decision process through path-breaking communication. We have found that partner in Milestone Dentsu. We loved their young energy and enthusiasm to work on the brand. We are quite excited about the brilliant approach and compelling storytelling that they bring on board.”

Numero Uno head of marketing Asha Esther Jaikishan said, “At Numero Uno we have been wanting to strengthen our brand in the category that’s cluttered.  Our focus now is to build our brand positioning with interesting story-telling along with creative ideas to entice our TG. Milestone Dentsu came across as an agile agency, unlike the traditional creative agencies that we have met in the past. They are aggressive, young and restless, exactly what we need to take our brand to the next level. Their approach, tonality, and flexibility compliment our TG and hence, we have great confidence in the team. We are really excited to work with them.”

Milestone Dentsu country head Ujjwal Anand added, "From the moment we got the brief to the first kickass idea that we cracked, the team was charged up like never before. The category itself is so interesting and challenging that it gives you countless opportunities to do some real outstanding work.  And this excitement reached another level when we met Narinder Singh Dhingra, who is the youngest and most agile client that we have met in recent times, we believe. His energy is simply contagious. Working on Numero Uno is going to be a treat for my creative team.”

Milestone Dentsu national creative director Mayank Khattar said, “This win is very special for us. The energy, the response, the promptness, the on the spot transparent discussion; it’s just been awesome. When you work with brands like Numero Uno who have absolute clarity and transparency along with immense energy, you know you have hit a goldmine and your creative team will have all the freedom to explore unchartered territories and conduct experiments that might redefine the way the category communicates. It’s going to be a great partnership, I reckon.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/15/havells_india.jpg?itok=_gfdSiNs
Havells India celebrates 74th Independence Day with mega virtual event "Humse hai Hindustan"

NEW DELHI: Havells India Limited, a technology-led Fast-Moving Electrical Goods (FMEG) and consumer durable company is hosting a mega virtual event to celebrate India's upcoming 74th Independence Day. Marking the celebration of a lifetime for the wider Havells ecosystem, the brand has created an...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/15/radico.jpg?itok=CsgqlcwO
Radico keep spirits high with soulful marketing initiative

NEW DELHI: This year, when the world’s movement and celebrations are restricted, Radico has taken up the task to not allow the pandemic to affect the spirit of our people. Continuing its momentum to keep the consumers’ spirit high, Radico Khaitan has come up with another power-packed initiative for...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/15/barc1.jpg?itok=Nfyh02BL
Santoor Sandal and Dettol & Moms Soap top brands in week 31

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 August to 7 August 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/15/independence_day1.jpg?itok=ndBePI1V
This Independence Day, brands celebrate spirit of frontline workers

NEW DELHI: Today, when India celebrates its 74th Independence Day, brands managed to engrave the patriotic sentiment through video campaigns on various social media platforms. Some brands took this as an opportunity and gave huge discounts on shopping and other offerings. Brands from various...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mtv.jpg?itok=TVcUZf4G
‘Myntra Fashion Superstar @MTV’ - India’s only digital fashion reality show, returns for its second season

Myntra announces the return of its hugely popular, Myntra Fashion Superstar - a one of its kind digital fashion influencer talent hunt and reality show. Myntra Fashion Superstar @MTV is set to go live on Myntra's own content destination, Myntra Studio and its YouTube channel, India’s no. 1 youth...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/phitlip.jpg?itok=jCzWhiXB
Philips launches a digital campaign #StyleThatSpeaksForYou

Philips India today launches a digital campaign  #StyleThatSpeaksForYou, with the purpose to re-ignite woman’s love for their hair and need to take care of them. The genesis of this campaign is from a simple observational insight that women use their hair to express themselves in small ways every...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/kkr.jpg?itok=3T36BQ7k
Mobile Premier League (MPL) signed as principal sponsor of both KKR & TKR

NEW DELHI: The Knight Riders and Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, announced today that MPL will become the principal sponsor for both the Knight Riders Franchises in IPL & CPL - Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR).

MAM Media and Advertising Sponsorship
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/nilon.jpg?itok=_mVlqi0S
Nilon’s launches #AchaarWithVichaar as latest campaign

NEW DELHI: Nilon’s India, one of India’s oldest food companies, has launched its latest new media campaign #AchaarWithVichaar, featuring some of the top content creators of India and its most beloved fans. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/kartik.jpg?itok=bfIrOlh-
Gradeup ropes in Kartik Aaryan

NEW DELHI:  Gradeup ropes in Bollywood actor Kartik Aaryan for the launch of Gradeup Super. The 29-year-old actor will be seen endorsing the brand’s vision to become the most effective exam preparation platform for students in India. The actor is known for his seamless dialogue delivery and...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required