Milestone Dentsu, RNR launch #HappyLifeTeachersDay

RNR launched the campaign to celebrate the community of mechanics

MUMBAI: Teachers are not only found in classrooms but also in life-changing stories. Therefore, to celebrate these nameless faces who are seldom acknowledged but have nonetheless helped people succeed in life with their hands-on guidance and training, Milestone Dentsu decided to join hands with Rock N Roll riders (RNR) to launch the #HappyLifeTeachersDay campaign this Teacher’s Day.

RNR, one of India’s leading motorcycle tour operators, launched the campaign in collaboration with Milestone Dentsu, the creative agency from Dentsu Aegis Network, to celebrate the community of ‘mechanics’. While this group never stepped into a formal school, they learnt the science behind their skills, behind managing life, people and struggles from their ‘Ustaads’ (mentors) who have played the most important role in their journey.

Commenting on the campaign of RNR founder and lead ride captain D Jay said, “We noticed that most of our mechanics have stories to tell and one of the key life changing events for them, has been meeting their ‘Ustaad’. There is so much that they have learnt from their first Ustaad that somehow whichever stage the mechanics are in, they feel indebted, just like an IAS officer is indebted to his teachers/professors at school.”

“While every Teacher’s Day, we see lots of people thanking their teachers, we never see anyone thank these ‘Life Teachers’. Our initiative does just that. Not because we think there is a miss. But because we think it’s overdue,” he added.

Milestone Dentsu country head Ujjwal Anand and NCD Mayank Khattar mentioned, “When we conceived the idea, we felt that it was meant for none other than RNR. We have worked with them in the past. As a group, RNR are not just after profits. They also want to give back to the society, to the community and to the environment. The campaign brings out the right emotion and urges people to think beyond the ordinary. We all have learnt a lot from different kinds of teachers. And while we always thank the classroom teacher, we often forget the most important teachers, our ‘Life Teachers’, and it’s about time that we start doing so.”

Latest Reads
Update Geotarget enables advertisers to target regionally-curated cable TV channels

NEW DELHI: In this globalised world, hyper-local targeting assumes greater significence for reaching out to the target audience. Contextual and hyper-local targeting of audience through advertising is a trend that no brand can afford to miss. While digital mediums serve this need for brands in the...

MAM Media and Advertising Digital Agencies
HUL partners UNICEF to support India’s fight against COVID-19

MUMBAI: Hindustan Unilever Ltd (HUL) has announced a collaboration with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign and inform and empower the general public against COVID-19. The campaign brings together the marketing expertise and scale of HUL and the...

MAM Marketing MAM
Bajaj Allianz salutes COVID-19 warriors with a compelling video

MUMBAI: The current global COVID-19 pandemic has affected each individual at multiple levels and in various ways across the world. People are seen battling it in hospitals, through self-isolation and in quarantine. But there is an army of people working selflessly to keep them safe - the doctors,...

MAM Marketing MAM
ShareChat takes brands regional with language-first campaigns

MUMBAI: ShareChat, India’s own social media platform, put forward a strong showcase of its regional capabilities, especially in tier II, III and IV cities. Since the inception of its advertising-led monetisation in September 2019, ShareChat is driving new internet audiences from over 800 cities in...

MAM Marketing MAM
TOI, Dainik Bhaskar launch initiative to counter fake news menace

MUMBAI: The Times of India Group, along with the Dainik Bhaskar Group, has launched an initiative titled, Kaun Banega, Kaun Banayega, which is a series of films to highlight the fake news malaise in India and educate readers on the importance of reading the newspaper. Two films out of the seven-...

MAM Marketing MAM
Admitad launches support helpline for advertisers during COVID-19 pandemic

MUMBAI: Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide assistance to advertisers and mitigate losses caused by the COVID-19 pandemic. Named Black Swan, Admitad’s support hotline aims to...

MAM Media and Advertising Digital Agencies
#ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply. The company earlier has...

MAM Marketing MAM
Kellogg's brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days

MUMBAI: Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign. Backed by the findings of a real-time consumer research, Kellogg’s identified that parents are faced with a task of having...

MAM Marketing MAM
COVID-19: How affirmations can help deal with work from home

At a recent workshop on “How to develop Harmonious Relationships”, my wife, Narayani, and I used a pendulum to demonstrate the power of thoughts, both, positive and negative. We invited a volunteer from the class to come up and sit on a chair facing everyone. Narayani placed the pendulum a few...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required