MUMBAI: Handset manufacturer Micromax will unveil its new ‘punch‘ logo at the Micromax Asia Cup 2012, during the India vs. Pakistan match on 18 March.

Micromax will also revamp its branding by the month-end.

The punch logo has been developed through a crowd sourcing exercise undertaken by Micromax in association with Talent House India. Participants were invited to submit their version of the logo.

Micromax head- marketing Pratik Seal said, "Today, as we expand, this new brand logo gives us the opportunity to present a single, powerful and unified face to our customers around the world. At Micromax, we value customer feedback and, hence, we are glad to unveil this new logo which has been created by the fresh and young minds."

The contest targeted the design community across the virtual world and students from over 150 colleges and design schools. It ran for a span of two months and registered over 2500 entries by more than 1500 participants from across the globe.

Out of the entries received, Eric Atkins of USA was announced as the winner of the contest.

"It was tough to choose one amongst 2500 entries but we all decided that the Punch logo is a true reflection of the Micromax brand which is young, innovative, dynamic, bold, extrovert and fun," Seal added.