MAM

MG MOTOR UNVEILS HECTOR, INDIA’S FIRST INTERNET CAR

With 19 exclusive features, the Hector is India's first 48V hybrid SUV

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/16/Rajeev-Chaba.jpg?itok=U0EYls0f

Mumbai: MG (Morris Garages) Motor today unveiled the Hector, India's first internet car with 50+ connected features. As India's first 48V hybrid SUV, the MG Hector comes with 19 exclusive features that make it the new benchmark in its segment.

With internet inside, the next-gen i-SMART technology in the Hector promises to deliver safe, connected and fun experiences with the biggest HD touchscreen in its segment at 10.4 inches. The Hector will also be the first car with a sophisticated 48-volt mild-hybrid architecture in its segment. With this, MG Motor becomes the first mainstream carmaker in India to bring 48V technology to the mass market segment.

The 48V mild hybrid technology is the latest global environmentally friendly engine technology that enables reduction in petrol engine emissions. A 48-volt lithium ion battery helps store energy and provide extra torque assistance of up to 20 Nm when required, resulting in a smoother drive.

"The MG Hector, as India's first internet car, has been built with a high level of localization and comes power-packed with features, inside-out. As MG's first offering in India, the Hector demonstrates our commitment to provide the best cars to Indian customers, that they love and appreciate," said Rajeev Chaba, President & Managing Director, MG Motor India.

Equipped with MG's signature design cues including the famous star-rider grille, the MG Hector heralds a new era for the much-revered octagonal badge in India. Its character lines are defined by geometric shapes, horizontal flow and symmetry. Various sections of the Hector's interiors are inspired by modern dance forms.

Designed and developed for Indian customers, the Hector has been built to withstand extreme road conditions and has been tested for over one million kilometers in India before entering production at the company's plant in Halol, Gujarat, earlier this month.

MG Motor India will begin shipments of the Hector SUV within the next few weeks to its widespread network of 120 outlets across 50 cities. The carmaker aims to expand its network to 250 outlets by the end of September this year. Pre-orders of Hector will begin next month; the dates will be announced within the next couple of weeks.

MG Motor India has invested INR 2,200 crores so far to rebuild the Halol manufacturing facility and to roll out the Hector. The company has established an all new assembly line, press shop, body shop, parts distribution centre, testing track and a new state-of-the-art training facility in the plant, within a short span of 18 months. MG's Halol plant currently has a production capacity of 80,000 units per annum. The carmaker has also set up a captive vendor park at its plant to pursue aggressive localization for its vehicles.

The Hector will be available in both petrol and diesel engines, right from its launch next month. The 1.5 litre turbo-charged petrol engine delivers 143 PS power at a peak torque of 250 Nm and will be available in both manual and automatic transmissions. Its 2.0 litre diesel engine will deliver 170 PS at a peak torque of 350 Nm, with best-in-class fuel efficiency.

48V MILD HYBRID

Select petrol manual trims will come with the globally acclaimed 48V mild hybrid technology, with best-in-class fuel efficiency in the segment. The Hybrid variants will be powered by a 48 Volt lithium-ion battery that is four times more capable than the current offerings in the Indian mass market segment. With three key functions – Engine Auto Start Stop, Regenerative Braking and E-Boost - the combination provides a great driving experience while reducing emissions by up to 12%.

6-SPEED DCT

The DCT is a highly sophisticated and refined automatic transmission that strikes the perfect balance between power and fuel economy. Like the other variants, the DCT has also been tested extensively under extreme climatic conditions globally for more than 2.6 million kms.

MG Motor India is a future-ready organization that is setting industry benchmarks in terms of its young & smart work culture and diversity. Female employees already account for 31 percent of the company's total workforce of 1,200 employees. With a focus on four key organizational pillars of innovation, safety, experiences and diversity, the carmaker has built a strong foundation for its future operations. The company has also recently invested INR 150 crores to purchase a brand-new corporate office in Gurgaon as part of its commitment to be in India for the long term.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/society.jpg?itok=JaGSOagv
SOCIETY TEA’S #SOUNDSOFSOCIETY SEASON 2 PRESENTS THE STORY OF LOVE, TRANSCENDING BORDERS, RACE AND COLOUR WITH EPISODE 6 – ‘FLOW’

Mumbai: Society Tea, in association with Urban Beat Project, curated by Laiq Qureshi, is all set to release Episode 6 of the live musical web series - #SoundsofSociety, Season 2 https://soundsofsociety.in/. The episode features tremendously talented artists, Dub FX and Sahida Apsara, orchestrating...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ag.jpg?itok=9r8B9NOJ
Chimp&z Inc names Ashish Duggal as VP - growth & operations

NEW DELHI: Digital communications agency Chimp&z Inc has announced the appointment of Ashish Duggal as vice president - growth & operations. He will be working closely with the co-founders on scaling up the business, boost operational developments in the agency and the Merge Infinity Global...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/truecaller.jpg?itok=heBNFDYl
Decoding what Truecaller's #ItsNotOk campaign is all about

NEW DELHI: Buzz goes the phone and your heart lurches. The device that was once your friend, ally, confidant, in front of which you used to grin and preen, scares you now. You're scared to pick it up, to read the passive-aggressive, even threatening messages from someone who wants to 'start off as...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/shivani.jpg?itok=MrRcEgcc
Lowe’s India names Shiwani Varma Vyas associate director corporate comms & CSR

NEW DELHI: Lowe’s India has appointed Shiwani Varma Vyas as associate director – corporate communications and CSR. Vyas will partner with the leadership and HR team to drive all internal and external communications in India. Additionally, she will also own and drive the company's overall CSR...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/brandit.jpg?itok=rp8PAcrv
The Souled Store assigns PR mandate to BRANDiT

NEW DELHI: Pop culture merchandise retailer The Souled Store has awarded its PR mandate to BRANDiT communications. The agency will be responsible for handling the reputation management, crisis communication and influencer engagement for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/jos.jpg?itok=o6L5IGL2
Jos Alukkas questions status quo of women in India

New Delhi: South India-based jewellery brand Jos Alukkas has launched a powerful film on women’s freedom with the aim to drive real conversations and spark a change in the long-term repressive mentality against women across the country.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/better.jpg?itok=_0y_9xmU
Betterplace appoints Pitchfork Partners as their strategic communication consultant

Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/port.jpg?itok=Gpd5TIWz
Hamdard Laboratories launches twelve new Unani medicines

Continuing with their mission to make India healthy, Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, has launched twelve new OTC (over the counter) medicines to build strong body immunity and treat illness like fever, cold, cough, etc. Hamdard’s latest offerings continue...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/medimix.jpg?itok=xFVnZM2S
Why Medimix wants you to ditch glycerine soaps this winter

NEW DELHI: Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required