mFilterIt unveils its evolved brand identity

mFilterIt unveils its evolved brand identity

Focuses on transparency, efficiency & innovation.


Mumbai: mFilterIt, a pioneer in ad traffic validation and brand protection solutions, is proud to announce its rebranding initiative, unveiling a revamped and evolved identity that reflects the company’s growth, innovation and commitment to adding trust to digital.  

The company’s rebranding efforts are in response to the rapidly evolving digital ecosystem. The pioneering name in the ad verification market, mFilterIt has undergone this comprehensive rebranding process to reinforce its dedication to providing a trusted and transparent digital ecosystem.

Over the past eight years, mFilterIt has been the partner of trust and transparency for more than 100+ brands including some of the industry giants in BFSI, FMCG, and e-commerce sectors. With an evolved branding, the company aims to become the epitome of reliability and trust in the digital ecosystem leveraging cutting-edge technology and data.

As part of their rebranding strategy, they have developed a new visual identity with a refreshing and evolved logo, and brand colors that exude a sense of reliability, innovation and evolution. They have revamped their website retaining the core values and objectives with a mix of advancement, growth and efficiency.  

mFilterIt CEO and co-founder Amit Relan states, “Our rebranding marks a significant milestone on the completion of an 8-year journey of empowering digital brands with trust and transparency. We are excited to introduce our new and enhanced identity, which represents our commitment to bringing a revolution in the digital ecosystem with the power of data, intelligence and technology to serve our clients better than ever before and help them advertise fearlessly.”  

Staying in the front rows with the dynamic changes in the ecosystem, mFilterIt has expanded its product portfolio and introduced a collaborative V.O.P framework which represents verify, optimize and protect.  

mFilterIt CTO Dhiraj Gupta further adds “This framework is created to revolutionize digital advertising with transparency, efficiency and protection at every touchpoint and combat the ever-evolving nature of threats and opportunities in the digital ecosystem.”

With a revamped identity, mFilterIt reaffirms its commitment towards creating a clean digital ecosystem and empowering brands with true data, transparent measurements and intelligent decision-making.