Mumbai: Facebook, Instagram, and WhatsApp parent-company Meta has appointed Dilpreeta Vasudeva as the marketing lead for business messaging (WhatsApp, Instagram & Messenger).

Prior to joining Meta, she worked as the founder of CMO Access. Previously, Vasudeva headed marketing at Jio Studios, before helming marketing transformation and financial services at Bharti Enterprises.

An ISB Alumna, Vasudeva has worked alongside senior leadership teams of MNCs & Indian conglomerates garnering experience across more than seven categories & functional disciplines of marketing. She held a stint as head of digital marketing at Tata Play previously. Vasudeva has also worked with conglomerates Microsoft, Times Internet, Tech Mahindra and Radisson.

Vasudeva took to LinkedIn to make the announcement, with the caption, “Meta Metamates Me.” She wrote: Stoked to join as the Marketing Lead for Business Messaging at Meta - WhatsApp, Instagram & Messenger.