Mumbai: Social media giant, Meta, formerly known as Facebook has launched its first brand campaign post the rebranding. The first advertisement from the organisation shows a classic painting that celebrates the possibilities of the metaverse and gives out the message, “Step into a world of imagination with Meta and the endless possibilities as 2D becomes 3D.”
The video shows a bunch of youngsters looking at some classic 2D paintings, even as one of the paintings depicting a tiger preying on a buffalo seems to come alive in 3D. The campaign showcases the possibilities of virtual experiences through Meta and the metaverse’s ambitious goals.
Founder Mark Zuckerberg shared the campaign’s launch on his social media handles with the words, "This is going to be fun."
This comes almost a week after Zuckerberg announced the company was rebranding its name to Meta Platforms Inc or simply Meta amid declining popularity and mounting controversies.
As the battle in this space heats up along with the rebranding, Zuckerberg is betting big on what he believes to be the future of the internet and what he thinks will be a part of the digital economy.
Zuckerberg had shared another post some days earlier, highlighting the endless possibilities the metaverse would unlock: “It's been fun to imagine the types of experiences the metaverse will unlock, like giving everyone the ability to fence with Olympic gold medalist Lee Kiefer.” The caption was accompanied with a showing him indulging in a virtual battle with the champion fencer along with a tongue-in-cheek disclaimer “Spoiler alert: she will win every time.”
https://www.facebook.com/zuck/videos/327135132552066/?app=fbl
Earlier this week, the social networking giant also announced it will discontinue its automatic facial recognition feature for photos and videos after a decade citing concerns. The Mark Zuckerberg-owned company said it will also delete the face scan data of over one billion users. This feature, notably, has raised a lot of privacy concerns in the past.
