Mumbai: Meta India has brought Vikas Purohit on board as the director of global business group in India to spearhead the strategy and delivery of the charter that is focused on the country's largest advertisers and agency partners. Purohit will be reporting to Meta India director and head of ads business Arun Srinivas.

As a part of his role, Purohit will lead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting into him.

Purohit comes with more than 20 years of experience in senior business, sales and marketing roles at companies such as Tata CLiQ, Amazon, Reliance Brands Ltd., Aditya Birla Group and Tommy Hilfiger. He started his career at Aditya Birla Group before joining Tommy Hilfiger and then heading retail at Reliance Brands Ltd.. At Amazon, he played an instrumental role in leading and building Amazon Fashion. His last stint was at Tata CLiQ, where he joined as chief operating officer before moving on to become the CEO. He is an alumnus of the Indian Institute of Management, Bangalore.

Commenting on the appointment of Purohit, Srinivas said, "Meta is committed to enabling economic opportunities for businesses, and this charter is more important than ever as we navigate global economic headwinds. India’s largest businesses and agencies are playing a crucial role in the country’s expanding digital economy and are building innovative business models that are inspiring marketers globally. I am thrilled to welcome Purohit as he joins our team to shape the role that Meta platforms can play in enabling businesses, supporting India’s economic growth, and building the digital advertising ecosystem of the country."