MUMBAI: Meridian Communications Mumbai has won the creative mandate for hungama.com and bollywoodhungama.com along with its apps business.

The win followed a multi agency pitch which saw participation by Metal Communication, Network Advertising, Interface and Brand Insights.

Meridian head of office Samrat Bedi said, "The Hungama win, on the back of the Vespa win, is once again a testimony to Meridian‘s strength in blending strategic thought with effective and inspiring creative work. The relevant use of new-age media and ideas that won hands down on high cut-through and freshness is where Meridian scored. In Hungama, we have a brave client who inspired us to push ourselves harder. Eventually, it was the chemistry and passion on both sides that brought us together."

Meridian VP account planning Shashank Lanjekar added, "Hungama.com is a brand that is young, fun and futuristic. We hope to partner them in creating work that mirrors these values."
Meridian VP client servicing Mohit Ahuja added, "At Meridian, we believe in creating long term buzz platforms, as opposed to mere taglines. Given the digital youth space that Hungama operates in, this approach is a perfect fit."

The communication agency also won the creative mandate for Voltas ACs this year and made changes in its creative leadership earlier this month.